The articles in the Learn section of AboutUs.org are intended for business owners who are smart about their industry and business. They know they need to be on the web, but aren't too sure how to go about it. When they search Google for tips and help, they're getting both good information and misguided advice. They're also reading articles couched in language they don't always understand.

Our job is to write about online marketing, online presence and SEO in language that any intelligent business person can understand. Let's keep these articles reasonably short, so people don't have to scroll down a huge page. Let's break complex topics into sections, or even better, into two or more related - and linked - articles.

Ready to Blog

Waiting for Author Approval

• Aliza - Create a Personality for Your Brand on Twitter
• Kristina 9 Common Title Tag Mistakes and How To Avoid Them

Ready to Edit

Actively Working on

• Ben Lloyd Want Inbound Links? Make it Easy (Aliza)
• Jon Norwood (Kristina)
• Lior Levin (Nyco)
• Kristina Learn/Conversion-Tips-for-Online-Stores
• Aliza Learn/Keyword-Density:-Like-Chocolate-Chips-for-SEO
• Michelle SEO_Competitive_Analysis/web_analytics
• Aliza How To Write Regular Blog Posts
• Kristina # Signs of a Bad Title Tag
• Kristina Online Marketing/SEO Tips for Businesses with Physical Locations (better/shorter title?)

Queue

• Mark urlMasking
• Mark Writing H1 Headings for SEO
• Mark Image H1 Headings are BAD - [view-source:http://pingdom.com/]
• Mark Look for an easy path into your site, website names that link to a deep page
• Aliza Text in Images Sucks for SEO (working title only!)
• Kristina Maximize Search Engine Crawling
• Kristina Free Wix Websites: Pros and Cons
• Duplicate Content - there's a draft here
• Broken Links - draft - This topic needs to be broken into separate articles:
  • What broken links are and why they matter for SEO
  • Aliza How to create a great 404 page that helps your business
  • Relative vs. absolute link paths - what they are and why they matter for SEO
  • 301 redirects and what they are used for
• Why NoFollow Links Are Still Valuable
• Kristina List of Worthwhile DoFollow Sites
• Kristina Like "Why contact info matters", but for return policy: [1]
• Kristina Facebook contests - [2]
• Kristina Increase engagement and time on site / lower bounce rate [3]
• WordPress Plug-Ins: [4]

High linking:

• Top people to follow on Twitter for web analytics
• Top people to follow on Twitter for social media info
• Top people to follow on Twitter for SEO info (or any other Calvin-y topic)

• 301 vs. 302 redirects for SEO
• Frames Can Cost You Customers
• How to get an email address @yourdomain.com
• Requested: tutorial on HOW to add/use meta & keywords for seo
• Aliza, Kristina or Mark Facebook Advertising
• Aliza Link Your Pages for Good SEO - internal links?
• Make it easy for people to link to and share your content
• Use QR Codes To Get More Visitors on the Go
• How to Use Facebook Places for Marketing
• Kristina 5 Ways To Increase Sales on Your Ecommerce Site (lots of OMS notes for this)
• Kristina / Someone Getting your products into Google Base/Shopping
• Kristina NoFollow & DoFollow on Your Site
• Aliza How To Track Your Online Reviews
• Jed Herzog Video for the Web
• Christian Top 5 SEO Myths
• Christian PPC Quality Score -- Pay less, rank higher
• Dayn Wilberding Using URL shorteners to track your reach
• HTML5 in Action
• Nyco Host Your Own Blog
• Nyco Pros and Cons of Blogging Services
• You? Intro to E-commerce (to point to that thing)
• Aliza Don't Buy Inbound Links - interview Kent and Hallie
• Nyco? :) Video editing or something video

Article Ideas

• Additional topics on SEO Competitive Analysis: ** Web analytics: in Progress SEO_Competitive_Analysis/web_analytics
  • Keyword competition - done -keyword research, ** Backlinks, Site Structure, Seo Technology and use content and display
• How to increase your email open rate. good source
• Does Server Location Matter For SEO
• Some Twitter Tricks
• What to do if you get an unauthorized charge from a website
• Facebook Marketing 201
• Checklist for local businesses - Google Maps, contact info on site, get reviews, etc.
  • Updated Google Places / Local search article
• Primer on using MyWot.com

• Creating trust in potential and current customers. Combine stuff from K's articles on Twitter, FB, contact info and Rep Mgmt articles, and from Nyco's blogging articles.
• E-commerce and accessibility article for inspiration and a resource at WC3
• Using Webmaster Tools
• Social Bookmarking Done Right (Delicious, Digg, Reddit, etc.)
• Weaver 3 articles
• Why Directories Matter
• Kristina Places To Build Your Web Presence (re-purposing my reputation management list a bit)
• Kristina Advanced Google Analytics
  • GA for e-commerce sites
  • GA for content sites
  • GA for ...
• Kristina Why your site should have a favicon
• Domain Age: Does it Matter?
• Mark Don't lose your domain name
• Mark What to do if you lose your domain name
• Mark Single Action Websites - examples of great domain names.
• Mark PDX Halibut Fish & Chips - how a business or marketing person can use AboutUs to boost reputation.
• Mark Fix Your H1 Tags, Fix Your Title Tag, Fix Your Meta Description
• Improving your website's bounce rate
• Free Site Submission services (suggestion from Ed on Facebook.com/AboutUs.org)
• Providing andone OpenID login on your site -- why and how
• Adding a Twitter feed to your site
• Types of analytics besides Google Analytics
• Why search engine submission services are a waste of time
• Email Marketing 101 - Ryan Buchanan of eROI.com? - Tools and Tips for Email Campaigns
• Best RSS Syndication solutions for small businesses
• Ecommerce solutions for small business
• Inexpensive hosting solutions for new websites
• Best sources of Internet Marketing news
• Inexpensive software for creating a small website
• Sell Your Stuff: Online Outlets for Small Entrepreneurs
• Design Youdoner Website: Best Resources for Creating or Redesigning
• Image Maps: A Great Way to Confuse People and Search Engines
• Free Website Building Tools resource

Fun ideas

So these aren't very business related, but check them out and have fun with them!

Fun Article Ideas

• Nick Burrus Are SEO Services Worth It CONTRIBUTED

Great resources

• TheSiteWizard.com
• SEOmoz's Learn SEO articles
• Marketing Profs

Done and Blogged

1. 19 December: Aliza Cascade Content for SEO
2. 8 December: Kristina SEO Tips for E-commerce Websites
3. 15 November: Matthew Fielding Google's Freshness Update Helps Small Business SEO CONTRIBUTED
4. 8 November: Aliza Boost SEO with Social Media
5. 27 October: Michelle SEO for Competitive Analysis CONTRIBUTED
6. 28 Sept Nick HerinckxA Smooth Launch for Your Website CONTRIBUTED
7. 14 July Michelle W3C Validation CONTRIBUTED Syndicated on SiteProNews.com
8. 7 July Jonathan Brealey 8 Tips: Promote Better on Twitter CONTRIBUTED
9. 30 June Timothy Arends 10 SEO Strategies that Work CONTRIBUTED
10. 16 June Jason Kane (Anvil) Google AdWords for Mobile CONTRIBUTED
11. 14 June Ben Leftwich (Anvil) Reach Customers with SMS and Mobile Email Ads CONTRIBUTED
12. 9 June Brooke Snow Use Local Listings to Rank Higher in Mobile Search CONTRIBUTED
13. 7 June Amy Dubin Planning Your Small Business Video CONTRIBUTED
14. 3 June Helen Fang Social Commerce and Social Marketing 101 CONTRIBUTED
15. 1 June Aliza No Follow Links Don't Help PageRank or SEO
16. 27 May Aliza Why Outbound Links Matter
17. 24 May Tom McSherry Where's Your Traffic Coming From CONTRIBUTED
18. 19 May David Backes Mobile Search: What Every Local Business Needs To Know CONTRIBUTED
19. 17 May Matt Krautstrunk Local Advertising Is Simple with Google Boost CONTRIBUTED
20. 12 May Sari Holtz 10 Ways To Get Noticed in Your Industry CONTRIBUTED
21. 10 May Michael David WordPress: A Natural Fit For SEO CONTRIBUTED
22. 5 May Cecilia Camps Good Website Design Helps Small Business Stand Tall CONTRIBUTED
23. 4 May 2011 Kristina Improve Your URLs for Better SEO Syndicated on SiteProNews.com
24. 3 May Eric Siu Pros and Cons of PPC CONTRIBUTED
25. 28 April Rohan Pawale Get Your Blog Ranking Higher in Search Results CONTRIBUTED
26. 26 April Michael Cottam Get Ready for Search Engines CONTRIBUTED
27. 21 April Mark A Facebook Landing Page Without HTML
28. 19 April Joel Lumsden 5 Social Media Fails CONTRIBUTED
29. 14 April Sari Holtz Rock Your Blog in 300 Words - or Less CONTRIBUTED
30. 12 April Kristin Page SEO Benefits of Blogging CONTRIBUTED Syndicated on SiteProNews.com
31. 07 April Aliza Anchor Text Can Improve Your SEO
32. 05 April Kate Ford How To Write for Internet Marketing Success CONTRIBUTED
33. 31 Mar Alan Rosinski Choose the Right Web Designer CONTRIBUTED Syndicated on SiteProNews.com
34. 29 Mar Aliza 6 Quick SEO Wins Syndicated on SiteProNews.com
35. 17 Mar Adam Melson Quick SEO Fixes for Internal Links CONTRIBUTED
36. 15 Mar Kristina Google's Farmer Update: What You Need To Know
37. 11 Mar Scott Olson Record Video Interviews with Skype CONTRIBUTED
38. 09 Mar Amanda Email Marketing, Meet Social Media CONTRIBUTED
39. 08 Mar Aliza Reviews Can Help You Rank Syndicated on SiteProNews.com
40. 07 Mar Kristina Find the Best Email Marketing Service for You
41. 04 Mar Scott Olson How To Add Your Logo to Your Video CONTRIBUTED
42. 03 Mar Kristina Using Twitter for SEO
43. 02 Mar Emily Widle A Facebook Landing Page Engages New Visitors Syndicated on SiteProNews.com
44. 02 Mar Emily Widle How To Create a Facebook Landing Page
45. 01 March Aliza Good Meta Descriptions Bring More Site Traffic
46. 28 Feb Rebecca Swayze How To Get Email Addresses CONTRIBUTED
47. 25 Feb Lindsay Yale PR Strategy for Small Business CONTRIBUTED
48. 24 Feb Christian Bullock Keep Track of Inbound Links CONTRIBUTED
49. 23 Feb 2011 Kristina Increase Site Traffic with Title Tags
50. 22 Feb Amanda Gagnon Don't Buy Email Lists . CONTRIBUTED
51. 21 Feb Suzi Free Software for Every Business Owner
52. 17 Feb Kristina 6 Easy Ways to Improve Your Site Speed for SEO Syndicated on SiteProNews.com
53. Aliza Redirect Alternative Domains for More Traffic
54. Aliza White Hat SEO, Black Hat SEO
55. Kristina Compression Can Speed Up Your Site
56. Marion Margiotta How To Work with Bloggers CONTRIBUTED - AMB
57. Aliza Good Content Vs. Spam - AMB
58. Michael Cottam Flashy Websites Can Be Too Hot for Bots CONTRIBUTED - AMB
59. Adam Melson 35 Local Link Opportunities CONTRIBUTED - AMB
60. Lisa Barone SEO Stumbles To Avoid CONTRIBUTED - AMB
61. Jimme' Peters Handle a Public Relations Error Like a Pro CONTRIBUTED - AMB
62. Kristin Page The Importance of a Landing Page CONTRIBUTED - AMB
63. Kristina How H1 Tags and Headings Help SEO - AMB
64. Suzi 404 Errors Drive Visitors Away - AMB Syndicated on SiteProNews.com
65. Kristina Alt Text Helps People and Search Engines - AMB
66. Michael Cottam Don't Block Search Engine Crawlers CONTRIBUTED - AMB
67. Kristina 7 Simple Facebook Page Tricks - AMB
68. Suzi Deliver Great Customer Service Online - AMB
69. Kristina What PageRank Means for Your Website - AMB
70. Kamanashish Roy Choose the Right Domain Name CONTRIBUTED - AMB
71. Martin How To Use Robots.txt - AMB
72. Aliza Video Marketing 101 - AMB
73. Julie Harrelson Good Search Rankings for Your Brand CONTRIBUTED - AMB
74. Becky Engel Choose the Right SEO Company CONTRIBUTED - AMB
75. Heinrich Write Effective Press Releases CONTRIBUTED - AMB
76. Kristina What to Do If Your Content is Stolen - AMB
77. Kristina Make Groupon Work for You - AMB
78. Michael Cottam SEO Mistakes Even Experienced Web Designers Make CONTRIBUTED - AMB
79. Nick Herinckx Build Links and Visibility with Press Release Optimization CONTRIBUTED - AMB
80. Jason Capshaw Find and Market Prospects on the Social Web CONTRIBUTED - AMB
81. Ethan Tan Design Your Website for Conversion CONTRIBUTED - AMB
82. Michael Cottam Link Juice: Save Every Drop CONTRIBUTED - AMB
83. Roko Nastic Web Browser Testing Makes Your Site Look Right CONTRIBUTED - AMB
84. Aliza Find an Expert on the Social Web - AMB
85. Michael Cottam Shared Page Titles: Classic SEO Mistake CONTRIBUTED - AMB
86. John Stepleton Google Instant Changes Local Search SEO CONTRIBUTED - AMB
87. Michael Cottam Twin Home Pages: Classic SEO Mistake CONTRIBUTED - AMB
88. Michael Cottam Multiple Subdomains: Classic SEO Mistake CONTRIBUTED - AMB
89. Ann Smarty Guest Blogging for Online Visibility CONTRIBUTED - AMB
90. Christian Keyword Research is Key to Online Success CONTRIBUTED - AMB
91. Aliza Track Your Social Presence - AMB
92. Drew & Mark Getting a Website for the First Time - AMB
93. Wiep Knoll Get Good Backlinks CONTRIBUTED - AMB
94. Ray Online Marketing is the New Marketing - AMB
95. Hallie Track Your Marketing in Google Analytics CONTRIBUTED - AMB
96. John Calday Intuitive SEO by the Book CONTRIBUTED - AMB
97. Nyco Name Your Blog - AMB
98. Hallie Boost Your Business on Foursquare and the Rest CONTRIBUTED - AMB
99. Kristina Boost Conversions and SEO with Contact Info - AMB
100. Kristina Don't Lose People Who Don't Type WWW - AMB
101. Kristina Get Your Website Indexed - AMB
102. Christian Google AdWords Guide for Beginners CONTRIBUTED - AMB
103. Nyco Business Blog 101 - AMB
104. Hallie SEO vs PPC CONTRIBUTED - AMB
105. Kristina Creating an XML Sitemap - AMB
106. Christian Bullock Writing Good PPC Ads CONTRIBUTED - AMB
107. Kristina An HTML Sitemap Helps Search Engines Discover You - AMB
108. Kristina Use Twitter To Engage Your Customers
109. Kristina Getting Started With Facebook For Your Business
110. Kristina Tips for Sending Email Newsletters - AMB
111. Hallie Janssen SEO: The Basics CONTRIBUTED - AMB
112. Kristina Crash Course in Google Analytics - AMB
113. Kristina Make Sure Your Business Appears in Google Maps - AMB
114. Suzi Send Bad Grammar to the Slammer - AMB
115. Martin These Websites Aren't as Dirty as They Sound Part 2 - AMB
116. Kristina Reputation Management: Neutralize the Bad with the Good - AMB
117. Aliza Free SEO Tools - AMB
118. Martin These Websites Aren't as Dirty as They Sound - AMB