Host Your Own Blog
Invest in Your Blog
Creating a blog can be as easy as typing words into a web form or as difficult as configuring software on a server. How do you decide on the best combination of services? Remember the old adage, "You get what you pay for."
Blog Hosting Decisions
To Host or Not to Host?
Running your own blog server will give you the most freedom to manage your blog and accompanying web assets. Purchase server space and either set up the blog yourself or pay someone to do the technical heavy lifting.
It doesn't have to be scary. Free blogging software, such as WordPress or MovableType, will help you manage your content. Sure, there are technical hurdles in the form of software updates and tough choices about which plugins to use. Don't panic. Help is just a click away. Wordpress.org has a robust support section, complete with forums for the community of users. The same exists for virtually every blogging software.
If hosting your own blog is not an option, you can create an account at a third-party blogging service like TypePad, Wordpress.com or Blogger. Keep in mind that these are blogging services, not website services. They do not support non-blog pages, so your blog's expansion options are limited.
Spend some money on a service upgrade and worries about site performance and server maintenance will be lifted from your shoulders. Tiered payment plans increase storage capacity, customization options and access to customer service.
Who Will Set Up the Blog?
If you're hosting the blog on your own server, do a cost-benefit analysis of setting up the blog yourself vs. hiring someone to do it for you. If you have the time and inclination, doing it yourself will be wildly beneficial. You will know what features your blog has. You will know how to configure those features. You won't have to pick up the phone or fire off an email to ask someone else how to update the software and plugins.
If you choose to hire someone to set up your blog, find the most dependable person you can. You might consider putting that person on retainer, so they can perform server and blog maintenance as needed.
Do It Yourself
Purchase the domain name from a credible registrar. AboutUs.org is registered through eNom.com. Choosing a domain name can be overwhelming. This article, Name Your Blog, can help.
How to Host Your Own Blog
- Purchase web hosting (sometimes you can purchase a domain and hosting as a combo to save money).
- Make sure the domain name is pointed to your web server.
- Install blog management software such as WordPress or MovableType.
- Choose a theme to set the look and feel of your blog. Wordpress.org offers a variety of pre-made themes for free, downloadable from their website.
- Select and install plug-ins to add functionality. Don't go crazy with these. A small handful, including a spam blocker, should get you started.
How to Host Your Blog with a Third Party
- Create an account at a third-party blogging service such as Blogger.com, WordPress.com or TypePad.com.
- Map your domain name to your blog. Check the service's FAQ section for instructions.
- Use the provided tools to customize the look and functionality of your blog.