Tsunami
The articles in the Learn section of AboutUs.org are intended for business owners who are smart about their industry and business. They know they need to be on the web, but aren't too sure how to go about it. When they search Google for tips and help, they're getting both good information and misguided advice. They're also reading articles couched in language they don't always understand.
Our job is to write about online marketing, online presence and SEO in language that any intelligent business person can understand. Let's keep these articles reasonably short, so people don't have to scroll down a huge page. Let's break complex topics into sections, or even better, into two or more related - and linked - articles.
Contents
Ready to Blog
Waiting for Author Approval
Ready to Edit
- Michael David WordPress: A Natural Fit For SEO Scheduled for 10 May. Mark or Kristina to review (6 May).
- Tom McSherry Where's Your Traffic Coming From (Mark,Aliza)
Actively Working on
- Aliza Why Linking To Sites - and Which Ones - Matters
- Ben Lloyd Want Inbound Links? Make it Easy
- Matt Krautstrunk Simple, Local Advertising With Google Boost
Queue
- Mark Writing H1 Headings for SEO
- Mark Image H1 Headings are BAD - [view-source:http://pingdom.com/]
- Mark Look for an easy path into your site, website names that link to a deep page
- Aliza Text in Images Sucks for SEO (working title only!)
- Kristina Maximize Search Engine Crawling
- Duplicate Content - there's a draft here
- Broken Links - draft - This topic needs to be broken into separate articles:
- What broken links are and why they matter for SEO
- Aliza How to create a great 404 page that helps your business
- Relative vs. absolute link paths - what they are and why they matter for SEO
- 301 redirects and what they are used for
- Why NoFollow Links Are Still Valuable
- Kristina List of Worthwhile DoFollow Sites
High linking:
- Top people to follow on Twitter for web analytics
- Top people to follow on Twitter for social media info
- Top people to follow on Twitter for SEO info (or any other Calvin-y topic)
- Frames Can Cost You Customers
- How to get an email address @yourdomain.com
- Requested: tutorial on HOW to add/use meta & keywords for seo
- Aliza, Kristina or Mark Facebook Advertising
- Aliza Link Your Pages for Good SEO - internal links?
- Make it easy for people to link to and share your content
- Use QR Codes To Get More Visitors on the Go
- How to Use Facebook Places for Marketing
- Kristina 5 Ways To Increase Sales on Your Ecommerce Site (lots of OMS notes for this)
- Kristina / Someone Getting your products into Google Base/Shopping
- Kristina NoFollow & DoFollow on Your Site
- Aliza How To Track Your Online Reviews
- Jed Herzog Video for the Web
- Christian Top 5 SEO Myths
- Christian PPC Quality Score -- Pay less, rank higher
- Dayn Wilberding Using URL shorteners to track your reach
- HTML5 in Action
- Nyco Host Your Own Blog
- Nyco Pros and Cons of Blogging Services
- You? Intro to E-commerce (to point to that thing)
- Aliza Don't Buy Inbound Links - interview Kent and Hallie
- Nyco? :) Video editing or something video
Article Ideas
- How to increase your email open rate. good source
- Does Server Location Matter For SEO
- Some Twitter Tricks
- What to do if you get an unauthorized charge from a website
- Facebook Marketing 201
- Checklist for local businesses - Google Maps, contact info on site, get reviews, etc.
- Updated Google Places / Local search article
- Something about W3C HTML Validation
- Primer on using MyWot.com
- SEO competitive analysis - when to copy, when to avoid
- Creating trust in potential and current customers. Combine stuff from K's articles on Twitter, FB, contact info and Rep Mgmt articles, and from Nyco's blogging articles.
- E-commerce and accessibility article for inspiration and a resource at WC3
- Using Webmaster Tools
- Social Bookmarking Done Right (Delicious, Digg, Reddit, etc.)
- Weaver 3 articles
- Why Directories Matter
- Kristina Places To Build Your Web Presence (re-purposing my reputation management list a bit)
- Kristina Advanced Google Analytics
- GA for e-commerce sites
- GA for content sites
- GA for ...
- Kristina Why your site should have a favicon
- Domain Age: Does it Matter?
- Mark Don't lose your domain name
- Mark What to do if you lose your domain name
- Mark Single Action Websites - examples of great domain names.
- Mark PDX Halibut Fish & Chips - how a business or marketing person can use AboutUs to boost reputation.
- Mark Fix Your H1 Tags, Fix Your Title Tag, Fix Your Meta Description
- Improving your website's bounce rate
- Free Site Submission services (suggestion from Ed on Facebook.com/AboutUs.org)
- Providing an OpenID login on your site -- why and how
- Adding a Twitter feed to your site
- Types of analytics besides Google Analytics
- Why search engine submission services are a waste of time
- Email Marketing 101 - Ryan Buchanan of eROI.com? - Tools and Tips for Email Campaigns
- Best RSS Syndication solutions for small businesses
- Ecommerce solutions for small business
- Inexpensive hosting solutions for new websites
- Best sources of Internet Marketing news
- Inexpensive software for creating a small website
- Sell Your Stuff: Online Outlets for Small Entrepreneurs
- Design Your Website: Best Resources for Creating or Redesigning
- Image Maps: A Great Way to Confuse People and Search Engines
- Free Website Building Tools resource
Fun ideas
So these aren't very business related, but check them out and have fun with them!
- Nick Burrus Are SEO Services Worth It CONTRIBUTED
Great resources
Done and Blogged
- 5 May Cecilia Camps Good Website Design Helps Small Business Stand Tall
- 4 May 2011 Kristina Improve Your URLs for Better SEO
- 3 May Eric Siu Pros and Cons of PPC CONTRIBUTED
- 28 April Rohan Pawale Get Your Blog Ranking Higher in Search Results CONTRIBUTED
- 26 April Michael Cottam Get Ready for Search Engines CONTRIBUTED
- 21 April Mark A Facebook Landing Page Without HTML
- 19 April Joel Lumsden 5 Social Media Fails CONTRIBUTED
- 14 April Sari Holtz Rock Your Blog in 300 Words - or Less CONTRIBUTED
- 12 April Kristin Page SEO Benefits of Blogging CONTRIBUTED Syndicated on SiteProNews.com
- 07 April Aliza Anchor Text Can Improve Your SEO
- 05 April Kate Ford How To Write for Internet Marketing Success CONTRIBUTED
- 31 Mar Alan Rosinski Choose the Right Web Designer CONTRIBUTED Syndicated on SiteProNews.com
- 29 Mar Aliza 6 Quick SEO Wins
- 17 Mar Adam Melson Quick SEO Fixes for Internal Links CONTRIBUTED
- 15 Mar Kristina Google's Farmer Update: What You Need To Know
- 11 Mar Scott Olson Record Video Interviews with Skype CONTRIBUTED
- 09 Mar Amanda Email Marketing, Meet Social Media CONTRIBUTED
- 08 Mar Aliza Reviews Can Help You Rank Syndicated on SiteProNews.com
- 07 Mar Kristina Find the Best Email Marketing Service for You
- 04 Mar Scott Olson How To Add Your Logo to Your Video CONTRIBUTED
- 03 Mar Kristina Using Twitter for SEO
- 02 Mar Emily Widle A Facebook Landing Page Engages New Visitors Syndicated on SiteProNews.com
- 02 Mar Emily Widle How To Create a Facebook Landing Page
- 01 March Aliza Good Meta Descriptions Bring More Site Traffic
- 28 Feb Rebecca Swayze How To Get Email Addresses CONTRIBUTED
- 25 Feb Lindsay Yale PR Strategy for Small Business CONTRIBUTED
- 24 Feb Christian Bullock Keep Track of Inbound Links CONTRIBUTED
- 23 Feb 2011 Kristina Increase Site Traffic with Title Tags
- 22 Feb Amanda Gagnon Don't Buy Email Lists . CONTRIBUTED
- 21 Feb Suzi Free Software for Every Business Owner
- 17 Feb Kristina 6 Easy Ways to Improve Your Site Speed for SEO Syndicated on SiteProNews.com
- Aliza Redirect Alternative Domains for More Traffic
- Aliza White Hat SEO, Black Hat SEO
- Kristina Compression Can Speed Up Your Site
- Marion Margiotta How To Work with Bloggers CONTRIBUTED - AMB
- Aliza Good Content Vs. Spam - AMB
- Michael Cottam Flashy Websites Can Be Too Hot for Bots CONTRIBUTED - AMB
- Adam Melson 35 Local Link Opportunities CONTRIBUTED - AMB
- Lisa Barone SEO Stumbles To Avoid CONTRIBUTED - AMB
- Jimme' Peters Handle a Public Relations Error Like a Pro CONTRIBUTED - AMB
- Kristin Page The Importance of a Landing Page CONTRIBUTED - AMB
- Kristina How H1 Tags and Headings Help SEO - AMB
- Suzi 404 Errors Drive Visitors Away - AMB Syndicated on SiteProNews.com
- Kristina Alt Text Helps People and Search Engines - AMB
- Michael Cottam Don't Block Search Engine Crawlers CONTRIBUTED - AMB
- Kristina 7 Simple Facebook Page Tricks - AMB
- Suzi Deliver Great Customer Service Online - AMB
- Kristina What PageRank Means for Your Website - AMB
- Kamanashish Roy Choose the Right Domain Name CONTRIBUTED - AMB
- Martin How To Use Robots.txt - AMB
- Aliza Video Marketing 101 - AMB
- Julie Harrelson Good Search Rankings for Your Brand CONTRIBUTED - AMB
- Becky Engel Choose the Right SEO Company CONTRIBUTED - AMB
- Heinrich Write Effective Press Releases CONTRIBUTED - AMB
- Kristina What to Do If Your Content is Stolen - AMB
- Kristina Make Groupon Work for You - AMB
- Michael Cottam SEO Mistakes Even Experienced Web Designers Make CONTRIBUTED - AMB
- Nick Herinckx Build Links and Visibility with Press Release Optimization CONTRIBUTED - AMB
- Jason Capshaw Find and Market Prospects on the Social Web CONTRIBUTED - AMB
- Ethan Tan Design Your Website for Conversion CONTRIBUTED - AMB
- Michael Cottam Link Juice: Save Every Drop CONTRIBUTED - AMB
- Roko Nastic Web Browser Testing Makes Your Site Look Right CONTRIBUTED - AMB
- Aliza Find an Expert on the Social Web - AMB
- Michael Cottam Shared Page Titles: Classic SEO Mistake CONTRIBUTED - AMB
- John Stepleton Google Instant Changes Local Search SEO CONTRIBUTED - AMB
- Michael Cottam Twin Home Pages: Classic SEO Mistake CONTRIBUTED - AMB
- Michael Cottam Multiple Subdomains: Classic SEO Mistake CONTRIBUTED - AMB
- Ann Smarty Guest Blogging for Online Visibility CONTRIBUTED - AMB
- Christian Keyword Research is Key to Online Success CONTRIBUTED - AMB
- Aliza Track Your Social Presence - AMB
- Drew & Mark Getting a Website for the First Time - AMB
- Wiep Knoll Get Good Backlinks CONTRIBUTED - AMB
- Ray Online Marketing is the New Marketing - AMB
- Hallie Track Your Marketing in Google Analytics CONTRIBUTED - AMB
- John Calday Intuitive SEO by the Book CONTRIBUTED - AMB
- Nyco Name Your Blog - AMB
- Hallie Boost Your Business on Foursquare and the Rest CONTRIBUTED - AMB
- Kristina Boost Conversions and SEO with Contact Info - AMB
- Kristina Don't Lose People Who Don't Type WWW - AMB
- Kristina Get Your Website Indexed - AMB
- Christian Google AdWords Guide for Beginners CONTRIBUTED - AMB
- Nyco Business Blog 101 - AMB
- Hallie SEO vs PPC CONTRIBUTED - AMB
- Kristina Creating an XML Sitemap - AMB
- Christian Bullock Writing Good PPC Ads CONTRIBUTED - AMB
- Kristina An HTML Sitemap Helps Search Engines Discover You - AMB
- Kristina Use Twitter To Engage Your Customers
- Kristina Getting Started With Facebook For Your Business
- Kristina Tips for Sending Email Newsletters - AMB
- Hallie Janssen SEO: The Basics CONTRIBUTED - AMB
- Kristina Crash Course in Google Analytics - AMB
- Kristina Make Sure Your Business Appears in Google Maps - AMB
- Suzi Send Bad Grammar to the Slammer - AMB
- Martin These Websites Aren't as Dirty as They Sound Part 2 - AMB
- Kristina Reputation Management: Neutralize the Bad with the Good - AMB
- Aliza Free SEO Tools - AMB
- Martin These Websites Aren't as Dirty as They Sound - AMB