EconomeTa.com

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EconoMeta

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Pete Cashmore

Over the last few weeks I’ve spent a lot of time talking to Chris Matthieu, founder of ESBN. ESBN is extremely interesting because it might help solve some of the big headaches we’ve been having with blog piracy, sploggers and getting attribution for your work. So what’s an ESBN? Basically, it’s a unique identifier for digital media. In other words: it’s a solution for microchunking and tracking your content. (Listen up, Fred and Umair!)