Tsunami
The articles in the Learn section of AboutUs.org are intended for business owners who are smart about their industry and business. They know they need to be on the web, but aren't too sure how to go about it. When they search Google for tips and help, they're getting both good information and misguided advice. They're also reading articles couched in language they don't always understand.
Our job is to write about online marketing, online presence and SEO in language that any intelligent business person can understand. Let's keep these articles reasonably short, so people don't have to scroll down a huge page. Let's break complex topics into sections, or even better, into two or more related - and linked - articles.
Contents
Ready to Blog
- 2 Mar Emily Widle A Facebook Landing Page Engages New Visitors and How To Create a Facebook Landing Page. We will publish both on the same day as companion pieces. Blurbs for both articles are in the Social Media section.
Ready to Edit
Actively Working on
- 03 Mar 2011 Mark Look for an easy path into your site, website names that link to a deep page
- 04 Mar 2011 Mark & Kristina Why Internal Linking is Important
- 04 Mar 2011 Adam Melson 7 Quick SEO Fixes for Your Internal Links - Adam plans to turn in 28 Feb; could publish 4 March.
- 03 Mar 2011 Suzi Broken Links Can Weaken Your Business
- 30 Mar 2011 Suzi Image Descriptions, Assigning Words to Pictures
- Suzi Duplicate Content, Why Once is Enough
- Suzi Anchor Text: Keep the flow, lose the URL
- Kristina Using Twitter for SEO
Queue
- Kristina 5 Ways To Increase Sales on Your Ecommerce Site (lots of OMS notes for this)
- Mark Writing H1 Headings for SEO
- Kristina / Someone Getting your products into Google Base/Shopping
- Kristina Maximize Search Engine Crawling
- Kristina NoFollow & DoFollow on Your Site
- Aliza Text in Images Sucks for SEO (working title only!)
- Jed Herzog Video for the Web
- Christian Top 5 SEO Myths
- Christian SEO Quick Wins
- Christian PPC Quality Score -- Pay less, rank higher
- Dayn Wilberding Using URL shorteners to track your reach
- Steven HTML5 in Action
- Nyco Host Your Own Blog
- Nyco Pros and Cons of Blogging Services
- Nima Domain Investing
- You? Intro to E-commerce (to point to that thing)
- Aliza Don't Buy Inbound Links
Article Ideas
- Updated Google Places / Local search article
- Does Server Location Matter For SEO
- Use The Best URLs and URL Structure
- Meta descriptions and http://www.seomoz.org/blog/why-wont-google-use-my-meta-description
- Custom Landing Page: Entice People to Like Your Facebook Page - This one's been written by Emily Widle and will probably publish the week of 28 February. In editing process as of 21 February.
- Some Twitter Tricks
- What to do if you get an unauthorized charge from a website
- Facebook Marketing 201
- Checklist for local businesses - Google Maps, contact info on site, get reviews, etc.
- NoFollow vs DoFollow links on your site
- Some article about why linking to good sites is good... something to point to our new Weaver feature to check what sites you link to. Also, warning about linking to bad sites.
- Something about W3C HTML Validation
- The importance of reviews for local SEO and more
- Primer on using MyWot.com
- SEO competitive analysis - when to copy, when to avoid
- Something about why paying for links is bad and risky, with link to place to report sites that are buying/selling links
- Creating trust in potential and current customers. Combine stuff from K's articles on Twitter, FB, contact info and Rep Mgmt articles, and from Nyco's blogging articles.
- E-commerce and accessibility article for inspiration and a resource at WC3
- Using Webmaster Tools
- Maximize Search Engine Crawling (pointing to "last crawled date" in the Online Visibility Audit and sitemap articles)
- Steven Social Bookmarking Done Right (Delicious, Digg, Reddit, etc.)
- Weaver 3 articles
- Is bit.ly's future safe?
- Why Directories Matter
- How to make your URLs good for SEO and people
- Requested: tutorial on HOW to add/use meta & keywords for seo
- Kristina Places To Build Your Web Presence (re-purposing my reputation management list a bit)
- Kristina Advanced Google Analytics
- GA for e-commerce sites
- GA for content sites
- GA for ...
- Kristina Why your site should have a favicon
- Domain Age: Does it Matter?
- Mark Don't lose your domain name
- Mark What to do if you lose your domain name
- Mark Single Action Websites - examples of great domain names.
- Mark PDX Halibut Fish & Chips - how a business or marketing person can use AboutUs to boost reputation.
- Mark Fix Your H1 Tags, Fix Your Title Tag, Fix Your Meta Description
- Improving your website's bounce rate
- Free Site Submission services (suggestion from Ed on Facebook.com/AboutUs.org)
- The ugly truth about link exchanges and link wheels
- Providing an OpenID login on your site -- why and how
- Adding a Twitter feed to your site
- Types of analytics besides Google Analytics
- Why search engine submission services are a waste of time
- How to get an email address @yourdomain.com
- Email Marketing 101 - Ryan Buchanan of eROI.com? - Tools and Tips for Email Campaigns
- Best RSS Syndication solutions for small businesses
- Ecommerce solutions for small business
- Inexpensive hosting solutions for new websites
- Best sources of Internet Marketing news
- Inexpensive software for creating a small website
- Sell Your Stuff: Online Outlets for Small Entrepreneurs
- Video Conferencing When You Can't Travel
- Now You Have It, Now You Don't; Losing Your Website
- Design Your Website: Best Resources for Creating or Redesigning
- Creating Good Anchor Text
- Frames Can Cost You Customers
- Image Maps: A Great Way to Confuse People and Search Engines
- Top people to follow on Twitter for web analytics
- Top people to follow on Twitter for social media info
- Top people to follow on Twitter for SEO info (or any other Calvin-y topic)
- How to get new customers with Groupon and similar sites
- Why NoFollow Links Are Still Valuable
- Buying a Website Name
- List of Worthwhile DoFollow Sites Kristina
- Free Website Building Tools resource
Fun ideas
So these aren't very business related, but check them out and have fun with them!
- Nick Burrus Are_SEO_Services_Worth_It CONTRIBUTED
Great resources
Done and Blogged
- 1 March Aliza Good Meta Descriptions Bring More Site Traffic
- 28 Feb Rebecca Swayze How To Get Email Addresses CONTRIBUTED
- 25 Feb Lindsay Yale PR Strategy for Small Business CONTRIBUTED
- 24 Feb Christian Bullock Keep Track of Inbound Links CONTRIBUTED
- 23 Feb 2011 Kristina Increase Site Traffic with Title Tags
- 22 Feb Amanda Gagnon Don't Buy Email Lists . CONTRIBUTED
- 21 Feb Suzi Free Software for Every Business Owner
- 17 Feb Kristina 6 Easy Ways to Improve Your Site Speed for SEO
- Aliza Redirect Alternative Domains for More Traffic
- Aliza White Hat SEO, Black Hat SEO
- Kristina Compression Can Speed Up Your Site
- Marion Margiotta How To Work with Bloggers CONTRIBUTED - AMB
- Aliza Good Content Vs. Spam - AMB
- Michael Cottam Flashy Websites Can Be Too Hot for Bots CONTRIBUTED - AMB
- Adam Melson 35 Local Link Opportunities CONTRIBUTED - AMB
- Lisa Barone SEO Stumbles To Avoid CONTRIBUTED - AMB
- Jimme' Peters Handle a Public Relations Error Like a Pro CONTRIBUTED - AMB
- Kristin Page The Importance of a Landing Page CONTRIBUTED - AMB
- Kristina How H1 Tags and Headings Help SEO - AMB
- Suzi 404 Errors Drive Visitors Away - AMB
- Kristina Alt Text Helps People and Search Engines - AMB
- Michael Cottam Don't Block Search Engine Crawlers CONTRIBUTED - AMB
- Kristina 7 Simple Facebook Page Tricks - AMB
- Suzi Deliver Great Customer Service Online - AMB
- Kristina What PageRank Means for Your Website - AMB
- Kamanashish Roy Choose the Right Domain Name CONTRIBUTED - AMB
- Martin How To Use Robots.txt - AMB
- Aliza Video Marketing 101 - AMB
- Julie Harrelson Good Search Rankings for Your Brand CONTRIBUTED - AMB
- Becky Engel Choose the Right SEO Company CONTRIBUTED - AMB
- Heinrich Write Effective Press Releases CONTRIBUTED - AMB
- Kristina What to Do If Your Content is Stolen - AMB
- Kristina Make Groupon Work for You - AMB
- Michael Cottam SEO Mistakes Even Experienced Web Designers Make CONTRIBUTED - AMB
- Nick Herinckx Build Links and Visibility with Press Release Optimization CONTRIBUTED - AMB
- Jason Capshaw Find and Market Prospects on the Social Web CONTRIBUTED - AMB
- Ethan Tan Design Your Website for Conversion CONTRIBUTED - AMB
- Michael Cottam Link Juice: Save Every Drop CONTRIBUTED - AMB
- Roko Nastic Web Browser Testing Makes Your Site Look Right CONTRIBUTED - AMB
- Aliza Find an Expert on the Social Web - AMB
- Michael Cottam Shared Page Titles: Classic SEO Mistake CONTRIBUTED - AMB
- John Stepleton Google Instant Changes Local Search SEO CONTRIBUTED - AMB
- Michael Cottam Twin Home Pages: Classic SEO Mistake CONTRIBUTED - AMB
- Michael Cottam Multiple Subdomains: Classic SEO Mistake CONTRIBUTED - AMB
- Ann Smarty Guest Blogging for Online Visibility CONTRIBUTED - AMB
- Christian Keyword Research is Key to Online Success CONTRIBUTED - AMB
- Aliza Track Your Social Presence - AMB
- Drew & Mark Getting a Website for the First Time - AMB
- Wiep Knoll Get Good Backlinks CONTRIBUTED - AMB
- Ray Online Marketing is the New Marketing - AMB
- Hallie Track Your Marketing in Google Analytics CONTRIBUTED - AMB
- John Calday Intuitive SEO by the Book CONTRIBUTED - AMB
- Nyco Name Your Blog - AMB
- Hallie Boost Your Business on Foursquare and the Rest CONTRIBUTED - AMB
- Kristina Boost Conversions and SEO with Contact Info - AMB
- Kristina Don't Lose People Who Don't Type WWW - AMB
- Kristina Get Your Website Indexed - AMB
- Christian Google AdWords Guide for Beginners CONTRIBUTED - AMB
- Nyco Business Blog 101 - AMB
- Hallie SEO vs PPC CONTRIBUTED - AMB
- Kristina Creating an XML Sitemap - AMB
- Christian Bullock Writing Good PPC Ads CONTRIBUTED - AMB
- Kristina An HTML Sitemap Helps Search Engines Discover You - AMB
- Kristina Using Facebook and Twitter for Your Business - AMB
- Kristina Tips for Sending Email Newsletters - AMB
- Hallie Janssen SEO: The Basics CONTRIBUTED - AMB
- Kristina Crash Course in Google Analytics - AMB
- Kristina Make Sure Your Business Appears in Google Maps - AMB
- Suzi Send Bad Grammar to the Slammer - AMB
- Martin These Websites Aren't as Dirty as They Sound Part 2 - AMB
- Kristina Reputation Management: Neutralize the Bad with the Good - AMB
- Aliza Free SEO Tools - AMB
- Martin These Websites Aren't as Dirty as They Sound - AMB