User:PSFK

PSFK

Upload a portrait

Name: PSFK
Email Address (protected)
Location: NYC, USA
Things I Care About: Change
My Websites :
- PSFK.com
- [[1]]

About

Change is inevitable and today change is fast. PSFK is a trends and innovation agency that helps companies and organizations make change by inspiring them to make things better - whether that’s better marketing, better service, new product ideas or a new way of working. Change must happen, so let’s make things better.

PSFK LLC is divided into two divisions: our publishing division runs the idea sites, trend reports and inspiration conferences - and our consultancy division helps international clients find new business ideas through interpretation of trends.

PSFK Publishing

Each month over 250,000 people from around the world read PSFK’s websites and newsletters for inspiration and PSFK’s team advises brands across the globe about change. Our flagship site PSFK.com is a lens of changes in cultural behavior that influence all of us. In a world with unparalleled access to endless content, it’s hard to know where to begin your search for insightful information. Beyond the algorithm of the search engine, the human touch makes a difference. The content provided on PSFK.com, and its sister sites, is hand-selected and unashamedly subjective. PSFK.com also comes as a daily email.

As an extension of our online voice we run conferences where we get the world’s most innovative change-makers to discuss trends and the creative ideas they get from understanding them. In 2007 we ran conferences in London, Los Angeles and New York. Sponsors of these conferences included HP and Virgin America.

PSFK Consultancy & Trend Research Services

client_logos.jpg Launched in New York 2003 by Piers Fawkes, PSFK runs one of the world’s most forward thinking innovation teams who help clients that include Anheuser Busch, BMW, Coca-Cola, Microsoft, MTV and Samsung.

Questions We Have Helped Answer

   “Help Us Find New Product Ideas For New Markets”
   Every 2 months PSFK presents new product concepts based on trend reports to the SK Telecom board in Seoul

   “Find Us A New Way To Sell An Established Product”
   We helped Johnson & Johnson find a hidden consumer need in the older woman demo

   “How Could We Launch In Europe?”
   From rapid tastemakers research in Milan, Moscow and Paris we identified original marketing opportunities for a new beauty drink from a Nestle and Coca-Cola joint venture

   “Inspire Every Team Throughout Our Company”
   We present bi-monthly reports to Anheuser Busch which informs their teams in marketing, media, product development, senior management and beyond

   “Give Us A Quick Read On A Foreign Market”
   We leveraged our network to get VoxPops with influential teenage consumers in New York for P&G (UK) and Shanghai for Coca-Cola (US)

   “Inspire Our Local Product Design Team”
   We provided tastemaker research and lateral and future-forward inspiration for Samsung’s mobile phone design studio in Los Angeles

   “Feed Our Team Ideas To Help Us Change”
   We provided a daily feed of youth, media and entertainment news and trends to help MTV & Bruce Mau help plan the network’s future.

   “Help Us Find A Successful Concept To Take Home”
   We introduce Samsun LOGIX to innovative US brands that they could license and launch throughout South Korea

   “Inform Our Product Localization”
   We provide youth and gaming trends advice to Singapore office of 10tacle to help them localize Asian games in Germany and Austria

   “Lead The Discussion We’ve Started”
   We created discussion and analysis by being key contributor to BMW’s eco-conscious Club of Pioneers blog-program

   “Come, Inspire My Team To Find A New Way.”
   We developed workshops at Mars and Time Inc to help their teams get inspiration and find new ideas

Recent Press

Recent press mentions for Piers Fawkes (founder & CEO) and PSFK: AdWeek, Asahi Shimbun, BBC, BevNet, Brand Republic, Brand Strategy, Business Week, Campaign, CNBC, Fast Company, Financial Times, Fortune, Denver Post, Ottowa Citizen, Wired and Royal Magazine. Piers Fawkes has recently spoken at the AAAA Account Planning Conference 06, Brand Licensing 07, Columbia University, Future Trends (06 & 07) and MediaGuardian’s Changing Advertising; as well as PSFK Conference Los Angeles, PSFK Conference London & PSFK Conference New York.

Take a tour of wiki and AboutUs

Your page

This is your PersonalPage, a place to introduce yourself to the community. (Want to talk about your website? Try editing its DomainPage.)

Next up

Search for and edit WikiPages on the things that you care about.
Do you have a question? Check the Help Portal, chat in the AboutUs IRC or ContactUs.
Want to do more? Be sure to check out how you can help.