StmartinSlane.com St. Martin Lane Hotel in London's West End

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Official Site : St Martins Lane Hotel London : Luxury Hotel London : Covent Garden Hotel

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In 1984, visionary Ian Schrager created a hotel so avant-garde it revolutionized the hospitality industry. Banishing traditional and turning design on its ear, he coined the term, “boutique hotel” and ever since, hotels worldwide have imitated his concept.

In 1984, Morgans Hotel Group developed its first property, Morgans on Madison Avenue in New York City. An instant hit, the hotel revolutionized the hospitality industry with the introduction of the "Boutique Hotel" concept, characterized by personalized service and home-away-from-home ambiance in a setting of timeless elegance. This boutique concept was again showcased with great success at New York's Royalton, the first property designed by Philippe Starck.

In 1995, Morgans Hotel Group opened the hugely well-received Delano, set directly on Miami Beach. Located in the heart of one of America’s most energized gateway cities, Delano represents the next generation of "Urban Resort" – where the notions of the "Indoor/Outdoor Lobby" and the idea of "Simple Chic" were initiated. Delano is, all at once, a red-hot trendsetting hub of social activity, a sophisticated, serene hotel and an elegant beachfront family resort offering reasonable price points.