ParkParadigm.com is a commentary blog on marketing trends of the web industry
Title
The Park Paradigm
Description
Excerpted from the website:
- Betfair’s success, particularly relative to their better-funded competitor, Flutter, spurs one topic worthy of further discussion. I find it interesting that Flutter’s initial product was geared towards a mainstream audience, while Betfair was serving a smaller niche of sophisticated gamblers. The VC money bet on the mainstream play (Flutter), but as it turned out, starting with the niche of sophisticated gamblers was the right way to approach the market. In hindsight this makes sense, as targeting the early adopters who are more likely to understand the value proposition feels like a tighter go-to-market strategy. Flutter spent a lot of money acquiring mainstream consumers that didn’t adopt the product the same way that Betfair users did. Is the Betfair approach the right way to launch a consumer Internet service, i.e. build the product to early adopters rather than the mainstream consumer?
Languages
English
Address
- Evans Business Centre
- Kirkcaldy, Fife KY1 3NB UNITED KINGDOM
Contact
- UKHost4u
-
- +44 08709220465, Fax: +44 08709220465
Additional Information
Related Domains
External Links
