ResearchZilla.com
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ResearchZilla.com, now everbody's a research wonk (tm) | ResearchZilla.com
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Excerpted from the website:
- perspective this is definitely true - you just need to see the numbers of companies that lose share or fail, because they don't see the competitor from across the pond or from a related industry or market sector. And this is what Levitt was essentially arguing: that companies and entire industries declined because management defined their businesses too narrowly. They don't answer the key CI question - as defined by Levitt in the article namely:
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