- Social network for connecting with friends online was established in 2002 and founded by turavers. The age of members varies from country to country but they are mostly young people in their teens or twenties. was a huge social phenomenon almost from the start, drawing in a host of heavyweight investors and prompting Google to offer $30 million for the website in 2003. was clearly the dominant online social networking service. But things would change quickly in 2004 as was overtaken by MySpace in April, according to the Nielsen/Net Ratings. Other social networking sites such as Facebook, Yahoo! 360 and Windows Live Spaces have surpassed as well.

How Works


Like most social networking websites, uses the Circle of Friends technique to enable users to network with others in virtual communities. users register on the site for free and create their personal profile, listing their interests and preferences and showing their photographs. members can then correspond with other members through private or public messages.

There are three types of friends on 1st degree friends (direct friends), 2nd degree friends (friends of direct friends) and 3rd degree friends (2nd degree friends of direct friends).

Membership of has over 37 million members in North America, Europe and Asia, especially among the 20 to 30 year old set. also has a huge following in other regions and among other age groups. For instance, in South East Asia, is much more popular among teenagers compared to young adults, particularly in countries like the Philippines, Singapore, Indonesia, Malaysia and India.

In recent years, has also experienced rising levels of popularity among the so-called LGBT crowd or the Lesbian, Gay, Bisexual and Transgender community, especially in English-speaking countries. - Industry Developments

In 2003, Abrams turned down an offer from Google of $30 million to sell which, at the time, was only a year old. Instead, he accepted the advances of a venture capital firm that infused $10 million into in that year. However, despite that and despite being the pioneering front-runner in social networking, failed to capitalize on its early gains.

Overall, has fumbled its lead in the industry so badly that it ranked a mere 14th among the top social networking sites, according to figures released by online tracker

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