HowTheyChangeYourMind.com an introduction to hidden influences effect daily life.
Title
We Know What You Want: How They Change Your Mind
Description
This is a website about a ground breaking book - a catalog of hidden persuasion techniques being used every day:
- This website introduces some of the topics covered in "We know what you want: How they change your mind." This book looks at many of the hidden communication techniques that effect us in our daily lives. It brings together a wealth of inside secrets from dozens of sources and offers ways to fight back.
Languages
English
Reviews of the Book
“captures precisely what’s going on at the moment... a fascinating overview of all the marketing tactics that are working to influence consumers on a much subtler level than traditional advertising...It’s well-done.” AdPulp
“a vibrantly designed, practical introduction to how we are psychologically influenced as a result of intentional strategic design”
BuzzFlash
“a vibrantly designed, practical introduction to how we are psychologically influenced as a result of intentional strategic design”
Libero (Italy)
“a classic... very easy to understand”
La Republicca (Italy)
Martin Howard’s book is entertaining yet McLuhanesque... filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing. This is a far more accessible and applicable treatment of my material for a wider audience looking to understand what is happening in our commercialized culture, and how to lead a life guided by meaning in spite of it all.”
Douglas Rushkoff
‘must read’ for any interested in business, marketing, consumerism and beyond,
Midwest Book Review
“captures precisely what’s going on at the moment... a fascinating overview of all the marketing tactics that are working to influence consumers on a much subtler level than traditional advertising...It’s well-done.” AdPulp
“a vibrantly designed, practical introduction to how we are psychologically influenced as a result of intentional strategic design”
BuzzFlash
“a vibrantly designed, practical introduction to how we are psychologically influenced as a result of intentional strategic design”
Libero (Italy)
“a classic... very easy to understand”
La Republicca (Italy)
"something we badly need, a readable, usable guide that brings to light these hidden mechanisms of consumer control.... could easily be a textbook for a much-needed freethinking school curriculum"
News From Nowhere
“in order to get at the truth, you should read this great soft cover, beautifully produced with exceptional graphics and quotes about ‘how they change your mind. It is a brilliantly conceived book" John Austin
"Solid primer about the ways your mind can be and is controlled by corporations looking to make you buy their stuff. This will freak you out.” Quimby’s
