CdIStation.com

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CDI Station - Customer Data Integration

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About CDI Station

Customer Data Integration is a combination of technologies allowing companies to see the complete, integrated view of each customer. It frequently shows up in articles, discussions, and marketing literature as Single View of the Customer or 360 Degree View of the Customer. It is a critical component of, and often used interchangably with, Customer Experience Management (CEM), Customer Lifecycle Management (CLM), and Master Data Management (MDM). The disciplines required are core competencies in the fields of Knowledge Management (KM), Data Quality (DQ) and Enterprise Information Integration (EII). The CDI solution set is comprised of various architectural and software elements, which are often also used interchangably with CDI. These include the Customer Information File (CIF), Customer Master, Customer Hub, Operational Data Store (ODS) and software for Customer Relationship Management (CRM) and elements of Data Warehousing and Analytics.