Difference between revisions of "Learn/How-To-Write-for-Internet-Marketing-Success"

 

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{{ArticleTemplate2
 
{{ArticleTemplate2
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| Writer = Ranjith
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| Writer = Kate Ford
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| Name = Ranjith
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| Name = Kate Ford
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| Header = An online shopping portal
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| Header = How%20To%20Write%20for%20Internet%20Marketing%20Success
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| Subhead = Unleash your unique voice
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| Bitly = http://bit.ly/WriteYourVoice
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| Date = April 5, 2011
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}}
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==Unleash your unique voice==
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In the quest to please search engines, it’s easy to overlook an important aspect of Internet marketing: capturing the reader’s interest. [[Learn/Search-Engine-Optimization|Search engine optimization]] (SEO) can get people to your site, but only riveting content will make them stay there.
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You must know what I'm talking about. You've opened emails or read articles that immediately grabbed your attention – and seen others that left you cold.
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{{SiteReportMedRecAd}}
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Compare these two excerpts of articles on the same topic:{{Pullquotewide|During dinner the other night, one of the people in our group looked at me and asked the question I didn't want to hear - "How did you become homeless?"|Joe Vitale, author of "The Attractor Factor"}} {{Pullquotewide|Homelessness categorizes the condition of people without a regular dwelling because they are unable to acquire, maintain regular, safe, and adequate housing, or lack "fixed, regular, and adequate nighttime residence."|Wikipedia.org}}
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One is compelling and full of emotional impact. The other is dry and difficult to read.
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Many people don't know that Joe Vitale, a mentor of mine, was once homeless. When he writes about the subject, you can feel his passion. You, too, must write about your field with energy and passion, if you want to convince people to do business with you.
 +
 
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Take another look at your Internet marketing copy. Could you use it as an over-the-counter sleeping aid? Don’t worry – you can fix that, and it won't cost you a penny.
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==Unleash Your Voice and Draw in Your Reader==
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----
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[[Image:KateFordWriting.png|right|300px]]
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Write as if you were having a conversation with a close friend. It’s the most effective way to create compelling copy from the very start. It will save you the work of trying to convert sterile text to the authentic warmth of your own unique voice.
 +
 
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Here's a simple way to bring out your personal style: Tape a small photo of a close friend – someone who puts you at ease - to the upper left corner of your computer screen. As you draft your Internet marketing content, glance at your friend from time to time. For example, I like having a photo of one of my grandchildren when I'm writing for my board game website.
  
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}}
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As you “talk” to your friend about your business, you’ll unleash your one-of-a-kind voice. People will stop and listen – or in the case of your website, read.
  
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Buytheprice not only uses innovative technology so that consumers have a fast and easy transaction but introduces the concept of ecommerce 2.0
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==Shorter Is Sweeter==
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People don’t really read on the Web – they scan.  
  
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A common practice we observed is that a lot of people talk to friends / family / neighbours to know if they want to make the same purchase and demand a better price from the retailer, thus aggregating the demand for better deals / discounts. This is also observed in company intranet & bulletin boards.
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Sure, when you’ve had a long day, you’ll curl up on the sofa with a novel, and savor every word before turning the page. On the Web, it’s a different story. You have only a few seconds to connect with readers.  
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In the online shopping scenario there is convenience and speed but the downside of this is that you do not get the benefits of a bulk purchase. In the traditional online shopping scenario we had a cluster of individual online customers who do not get any benefit of the aggregation of demand."|Wikipedia.org}}
 
  
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At buytheprice, we have introduced an online social shopping concept where every individual benefits from each purchase made. From the technology aspect of it, online shopping was a one way communication medium previously. We have opened up a complete new medium of communication using E-Commerce 2.0, where one individual consumer can help other shoppers.
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Engage your visitors with:
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With this technology we will be able to map real time demand against our supply prices to offer consumers better discounts. So the more number of purchases for a product the lesser the price becomes. We have introduced the concept of aggregation of demand in our shopping portal. And the best bit about this is that you do not even have to bring in other shoppers to get better deals. In simple words, "You get the product at the lowest price, thanks to many others who buy the same product"
 
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For an even more clear description, let's assume there is a consumer from Bangalore who wants to purchase an Air Conditioner. There are two ways that he can go about the transaction. He may ask his friends or colleagues and they all join in to make a bulk purchase which reduces the cost of the AC by around two thousand approximately from its initial MRP.
 
  
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* Short sentences
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* Varied paragraph length
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* Pertinent subheaders
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* Lists of 5 points (or fewer)
  
 
==Acronyms And Other Industry Lingo==
 
==Acronyms And Other Industry Lingo==
 
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The consumer's second option is the traditional online scenario, where we have the same consumer making the purchase for the fixed amount. Over here there is no benefit other than convenience. When you look at both the cases, there is definitely a drawback with each of the scenarios.  
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Your website or other online communications may not be the place to show off your most arcane vocabulary. Before I started creating websites, I ate, drank and breathed mortgage lending. I loved it! But one day I heard myself say to a borrower, "I need the VOD from your VIP, ASAP."
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Luckily, we were sitting across the desk from each other and I could quickly translate my gibberish into plain English. Had I been marketing to someone via email, Twitter, Facebook or even my own website, I could have alienated a valuable customer.  
  
 
==Turning Struggle Into Fun==
 
==Turning Struggle Into Fun==
 
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At buytheprice, we have combined both the scenarios. We have the consumer from Bangalore who wants to purchase an AC. But when he shops at buytheprice, he neither has to have his friends and family's purchase list nor does he have to pay the fixed sum.
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Sometimes writing is just plain hard. When it’s hard, the writing itself often comes out sounding wooden or stilted – the exact opposite of the personal voice that engages your prospective customers.  
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At buytheprice, there may be other consumers wanting the same AC but from Bombay, Delhi or Hyderabad. If they purchase the product, the consumer from Bangalore would get the product as a discounted price thanks to the consumers in the other cities. So every individual who comes to buytheprice leaves a winner.  
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When you’re having fun, your voice unleashes itself. Look at your friend’s picture. Get up, stretch, look out the window. Write something outrageous you know you won’t publish, and let its spirit infect your work.
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When you write about your field with passion and verve, you’ll capture your audience’s attention – and they’ll reward you with their attention and their business.
 
{{LearnBottomBio
 
{{LearnBottomBio
−
| Writer = Ranjith
+
| Writer = Kate Ford
−
| Name = Ranjith
+
| Name = Kate Ford
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| Image = Image:buytheprice-logo.png
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| Image = Image:KateFordPortrait.png
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| AuthorWebsite = buytheprice.com
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| AuthorWebsite = Get-Your-Best-Mortgage-Rate.com
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| ShortBio = dreams to make online retail as a serious alternative to physical shopping. Handles the overall functioning of the company and is responsible for the health of it. An alumni of  CEG, guindy and IIM Indore and an ex employee of Infosys, CSC, eYantra., {{LinkPair|buytheprice.com| }} and {{LinkPair|buytheprice.com| Online Shopping Articles}}. His newest website is {{LinkPair|buytheprice.com|Board Game Getaway}}.   
+
| ShortBio = Kate is a real estate pro who authors a mortgage website, {{LinkPair|Get-Your-Best-Mortgage-Rate.com| Get Your Best Mortgage Rate}}.   
 
}}
 
}}

Latest revision as of 21:21, 3 July 2012

By [[User:|]] on

Unleash your unique voice

In the quest to please search engines, it’s easy to overlook an important aspect of Internet marketing: capturing the reader’s interest. Search engine optimization (SEO) can get people to your site, but only riveting content will make them stay there.

You must know what I'm talking about. You've opened emails or read articles that immediately grabbed your attention – and seen others that left you cold.


Compare these two excerpts of articles on the same topic:

During dinner the other night, one of the people in our group looked at me and asked the question I didn't want to hear - "How did you become homeless?"

Joe Vitale, author of "The Attractor Factor"

Homelessness categorizes the condition of people without a regular dwelling because they are unable to acquire, maintain regular, safe, and adequate housing, or lack "fixed, regular, and adequate nighttime residence."Wikipedia.org

One is compelling and full of emotional impact. The other is dry and difficult to read.

Many people don't know that Joe Vitale, a mentor of mine, was once homeless. When he writes about the subject, you can feel his passion. You, too, must write about your field with energy and passion, if you want to convince people to do business with you.

Take another look at your Internet marketing copy. Could you use it as an over-the-counter sleeping aid? Don’t worry – you can fix that, and it won't cost you a penny.

Unleash Your Voice and Draw in Your Reader

KateFordWriting.png

Write as if you were having a conversation with a close friend. It’s the most effective way to create compelling copy from the very start. It will save you the work of trying to convert sterile text to the authentic warmth of your own unique voice.

Here's a simple way to bring out your personal style: Tape a small photo of a close friend – someone who puts you at ease - to the upper left corner of your computer screen. As you draft your Internet marketing content, glance at your friend from time to time. For example, I like having a photo of one of my grandchildren when I'm writing for my board game website.

As you “talk” to your friend about your business, you’ll unleash your one-of-a-kind voice. People will stop and listen – or in the case of your website, read.

Shorter Is Sweeter

People don’t really read on the Web – they scan.

Sure, when you’ve had a long day, you’ll curl up on the sofa with a novel, and savor every word before turning the page. On the Web, it’s a different story. You have only a few seconds to connect with readers.

Engage your visitors with:

  • Short sentences
  • Varied paragraph length
  • Pertinent subheaders
  • Lists of 5 points (or fewer)

Acronyms And Other Industry Lingo

Your website or other online communications may not be the place to show off your most arcane vocabulary. Before I started creating websites, I ate, drank and breathed mortgage lending. I loved it! But one day I heard myself say to a borrower, "I need the VOD from your VIP, ASAP."

Luckily, we were sitting across the desk from each other and I could quickly translate my gibberish into plain English. Had I been marketing to someone via email, Twitter, Facebook or even my own website, I could have alienated a valuable customer.

Turning Struggle Into Fun

Sometimes writing is just plain hard. When it’s hard, the writing itself often comes out sounding wooden or stilted – the exact opposite of the personal voice that engages your prospective customers.

When you’re having fun, your voice unleashes itself. Look at your friend’s picture. Get up, stretch, look out the window. Write something outrageous you know you won’t publish, and let its spirit infect your work.

When you write about your field with passion and verve, you’ll capture your audience’s attention – and they’ll reward you with their attention and their business.


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