Category:Predictive Analytics

Dallas, Texas --

Predictive Customer Churn Analysis -- Reduce Your Customer Defect Rate

You have made a huge investment to acquire your customers. Make sure you don’t let them leave you. Let MARKETING RESEARCH ANALYSTS help you identify defecting customer before it’s too late.

Customer Churn is the measure of lost customers. Utilizing survey research and statistical database analysis, THE MARKETING RESEARCH ANALYSTS use predictive data mining models that identify customers before they are lost. Our process begins by profiling active and deactivated customer groups through telephone surveys. Respondents are asked about their expectations and satisfaction levels. These responses are combined with demographic, geographic, psychographic and purchase patterns to develop key scoring metrics. Next, we train and deploy defection scoring and segmentation neural networks to flag customers who are likely to defect.

Once churn detection models are developed, they can be applied to customer database on a regular basis. This will identify customers who have potential for defection but have not been contacted for retention purposes in recent times. Preventive actions can be followed for customers who have been identified as potential risky.

http://www.themarketinganalysts.com/customer_churn_defection.html