Difference between revisions of "Writing Articles to Boost Your Visibility"
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I started writing about open source, for example, because I found it fascinating and it was a way to contribute without writing code. Pretty soon I was hearing from people who said things like, “Loved your article about XYZ,” and they’d ask if I could write for their company or their client. | I started writing about open source, for example, because I found it fascinating and it was a way to contribute without writing code. Pretty soon I was hearing from people who said things like, “Loved your article about XYZ,” and they’d ask if I could write for their company or their client. | ||
| − | If you enjoy writing, you, too, can build an online library of good articles on topics that reflect your expertise. | + | If you enjoy writing, you, too, can build an online library of good articles on topics that reflect your expertise. On my website, you can see the [http://www.barneyassoc.com/articles.htm broad range of topics] I've written about. |
| − | I recommend writing articles in a | + | I recommend writing articles in a format that search engines can index. Using HTML lets you hyperlink to your website or other sources of information, and it's easier for search engines to find than files rendered in Flash or PDF format. |
| − | + | That said, it's a good idea to make a PDF of the published article. That makes it easier for interested readers to print the article. It's also easier a good way to make the piece available on your own website even if the organization that originally posted it changes the URL associated with the article. | |
| + | |||
| + | Remember to always add a byline with your name and company name. If possible, add a brief biography at the end of each article, linking to other articles or blogs that you have written, and to your website. | ||
| + | |||
| + | Publishing well-written, informative articles is a great way for a business owner to boost her company’s visibility while learning something new and meeting other professionals. And it’s fun! | ||
See my [[LindaBarneyBlog|blog]] on [[AboutUs]]. | See my [[LindaBarneyBlog|blog]] on [[AboutUs]]. | ||
Revision as of 20:15, 6 July 2010
I own Barney and Associates, a technical, marketing writing, training and web design firm.
Over the past 20 years, I have never advertised my company by placing ads or doing direct mailers. Instead, I've relied on writing articles for professional organizations to spread the word about what I know and what I can do.
I’ve always been interested in technical subjects, and writing about them is a good way to learn about technologies that are new to me. Writing for technical conferences and professional organizations has also helped me meet people in different industries. Many of these new acquaintances have become clients, or have referred clients to me.
I started writing about open source, for example, because I found it fascinating and it was a way to contribute without writing code. Pretty soon I was hearing from people who said things like, “Loved your article about XYZ,” and they’d ask if I could write for their company or their client.
If you enjoy writing, you, too, can build an online library of good articles on topics that reflect your expertise. On my website, you can see the broad range of topics I've written about.
I recommend writing articles in a format that search engines can index. Using HTML lets you hyperlink to your website or other sources of information, and it's easier for search engines to find than files rendered in Flash or PDF format.
That said, it's a good idea to make a PDF of the published article. That makes it easier for interested readers to print the article. It's also easier a good way to make the piece available on your own website even if the organization that originally posted it changes the URL associated with the article.
Remember to always add a byline with your name and company name. If possible, add a brief biography at the end of each article, linking to other articles or blogs that you have written, and to your website.
Publishing well-written, informative articles is a great way for a business owner to boost her company’s visibility while learning something new and meeting other professionals. And it’s fun!
Learn about my company.
