Difference between revisions of "AdSense.com"
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| − | == | + | ==Google Adsense== |
| − | AdSense | + | '''AdSense''' is an ad serving program run by [[Google]]. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a [[List:pay-per-click|pay-per-click]] or per-thousand-impressions basis. Google is also currently beta-testing a [[Cost Per Action|cost-per-action]] based service. |
| − | + | Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through [[AdWords]]. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. | |
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| + | Currently, the AdSense uses [[JavaScript]] code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the [[Mediabot]], it will temporarily display advertisements for [[charitable trust|charitable causes]] known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the [[Googlebot]] that maintains Google's search index.) | ||
| + | ==History== | ||
| + | The underlying technology behind AdSense was derived originally from [[WordNet]] and [[Simpli]], a company started by the founder of Wordnet — [[George A. Miller]] — and a number of professors and graduate students from [[Brown University]], including [[James A. Anderson]], [[Jeff Stibel]] and [[Steve Reiss]].<ref>{{cite news|url=http://www.forbes.com/1999/10/04/feat.html|title=How Google is that?|publisher=[[Forbes]]|author=Om Malik|date=[[1999-04-10]]}}</ref> A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998.<ref>{{cite news|url=http://www.infotoday.com/newsbreaks/nb1220-2.htm|title=Beyond Keyword Searching|publisher=Info Today|author=Paula J. Hane|date=[[1999-12-20]]}}</ref> Oingo focused on semantic searches rather than brute force string searches.<ref>{{cite news|url=http://www.findarticles.com/p/articles/mi_m0HDN/is_2000_May_25/ai_62332783|title=NetZero Acquires Simpli.com's Marketing Technology|publisher=Newsbytes PM|author=Sherman Fridman|date=[[2000-05-25]]}}</ref> Oingo changed its name to [http://www.appliedsemantics.com/ Applied Semantics], which was then bought by Google for $102 million in April 2003, to replace a similar system being developed in house.<ref>{{cite news|url=http://www.google.com/press/pressrel/applied.html|title=Google Acquires Applied Semantics|publisher=Press release|date=[[2003-04-23]]}}</ref> | ||
| − | == | + | ==How AdSense works== |
| − | + | Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an [[iframe]] tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the [[AdWords]] bidding system. | |
| − | == | + | ==Reviews== |
| − | + | * [[AboutUs.com]] is currently trying AdSense as a test and it is working fairly well. | |
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| − | + | ==Related== | |
| − | + | * [[Google.com|Main Google Page on AboutUs]] | |
| − | + | * [[Google AdWords]] | |
| − | + | *[http://adsense-high-paying-keywords.blogspot.com/ Adsense Tricks and Tips] | |
| − | + | *[[adsense-high-paying-keywords.blogspot.com]] | |
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Revision as of 18:42, 29 September 2009
Google Adsense
AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a pay-per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.
Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)
History
The underlying technology behind AdSense was derived originally from WordNet and Simpli, a company started by the founder of Wordnet — George A. Miller — and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss.Template:cite news A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998.Template:cite news Oingo focused on semantic searches rather than brute force string searches.Template:cite news Oingo changed its name to Applied Semantics, which was then bought by Google for $102 million in April 2003, to replace a similar system being developed in house.Template:cite news
How AdSense works
Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.
Reviews
- AboutUs.com is currently trying AdSense as a test and it is working fairly well.
