Difference between revisions of "Learn/Search-Engine-Optimization"
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| + | | ArticleName = SEO vs PPC | ||
| + | | ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. | ||
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| + | You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Writing Good PPC Ads | | ArticleName = Writing Good PPC Ads | ||
Revision as of 16:53, 6 August 2010
SEO: Help New Customers Find You
The web is a crowded marketplace. You're jostling with competitors to appear in the world's biggest billboard: the first page of search engine results. Winning your place means learning how to apply search engine optimization to your website and your business.
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