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Suza Adam

Personal website of Ms Suza Adam, Investor Relations consultant, on her expertise and experience

Contact

• Suza Adam
• 
• +27 11 880 0364

Address

Johannesburg

South Africa

Languages

• Primary Language is English
• Additional Languages: Afrikaans

Additional Information

Over the past 15 years, I have helped leading Southern African public companies, private companies and venture capital firms communicate with the regional investment market, local and international investors and the financial media.

Investor Relations

More more than 15 years, as in-house investor relations officer, as well as head of an investor relations consulting firm, I have specialized in creating and delivering effective investor communications.

To rise above the crowd, a company needs an effective IR strategy that ensures that shareholder value is recognized.

Small market capitalisation companies face many challenges in promoting their investment value proposition or "story" to the investment community. The financial media focuses mainly on large cap companies that are part of indices and above the radar screen of institutional investors.

Not only is it difficult for them to get attention from the financial media, but even harder to obtain the kind of analyst coverage needed to attract strong and loyal institutional investors.

These problems are compounded by the fact that many lack the in-house resources and expertise needed to implement their own IR programs.

A well executed IR program can pay off for both the company and its investors, generating investor interest from a greater spectrum of investors with different time horizons and criteria. The more investors identify with the opportunity a company represent, the bigger the chances that its investment rating and share value would appreciate. Improved liquidity and a higher price to earnings ratio betters a company’s access to capital .

By helping a company build its shareholder base and retaining onto them for the long term, effective investor relations can also decrease volatility and boost investors' confidence in the company’s overall image, or corporate brand and sustainability.

Related Domains

External Links