Difference between revisions of "Glossary/Meta-description"
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< [[Glossary]] | < [[Glossary]] | ||
− | The meta description of a web page is a piece of text written by the owner or website designer to describe what's on that page. It is included in the code, or computer language, for the page. | + | ==Meta description== |
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+ | The meta description of a web page is a piece of text written by the owner or website designer to describe what's on that page. It is included in the "source" code, or computer language, for the page. | ||
The meta description is often displayed below the title of the web page in search results. The title appears as a clickable link to the page, and both the title and the meta description help people decide whether they want to visit that web page. | The meta description is often displayed below the title of the web page in search results. The title appears as a clickable link to the page, and both the title and the meta description help people decide whether they want to visit that web page. | ||
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If a web page does not have a specific meta description, search engines will pick up a piece of text in the web page that corresponds to the terms used for a search, and will display that text as the description. | If a web page does not have a specific meta description, search engines will pick up a piece of text in the web page that corresponds to the terms used for a search, and will display that text as the description. | ||
− | Website designers and owners who pay attention to search engine optimization ([[SEO]]) use relevant [[Glossary/Keyword|keywords]] in the meta description. For example, a site that sells dog supplies would attract more visitors by including keywords such as "dogs" and "dog supplies" in its meta description. | + | Website designers and owners who pay attention to search engine optimization ([[Learn/Search-Engine-Optimization|SEO]]) use relevant [[Glossary/Keyword|keywords]] in the meta description. For example, a site that sells dog supplies would attract more visitors by including keywords such as "dogs" and "dog supplies" in its meta description. To learn more about using relevant keywords, read [[Learn/Keyword-Research-Is-Key-to-Online-Success|Keyword Research Is Key to Online Success]] |
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− | To learn more about using relevant keywords, read | ||
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+ | For more information about meta descriptions, read [[Learn/Good-Meta-Descriptions-Bring-More-Site-Traffic|Good Meta Descriptions Bring More Site Traffic]] |
Latest revision as of 18:10, 7 November 2013