Difference between revisions of "Learn/SEO-vs-PPC"
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<div style="font-size:1.2em;clear:left;float:left;width:60%;"> | <div style="font-size:1.2em;clear:left;float:left;width:60%;"> | ||
| + | Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results can take a lot of time and search engine optimization (SEO) work, especially if there’s a lot of competition for the keywords that matter to you. | ||
| + | Many website owners choose to spend marketing dollars on pay per click [check hyphenation] (PPC) listings. These ads appear on the same page as the organic – or natural – search engine results for the keywords you specify. Search engines distinguish the ads from organic search results by labeling them as “sponsored links” or “advertising.” They also set them apart in a separate location: in a sidebar, or at the top of the results page, or both. | ||
| + | [[Image:PaidvsOrganic.jpg]] | ||
<big>'''See the post about this list on the [http://blog.aboutus.org/2010/07/15/seo-learn-from-an-expert/ AboutUs weblog].''' | <big>'''See the post about this list on the [http://blog.aboutus.org/2010/07/15/seo-learn-from-an-expert/ AboutUs weblog].''' | ||
Revision as of 18:36, 5 August 2010
By [[User:{{{Writer}}}|Hallie Janssen]] on August 5, 2010
Hallie Janssen Hallie Janssen is vice president of Anvil Media Inc., a search engine marketing firm in Portland, Oregon. Hallie has gained a national reputation as a seasoned SEM executive, regularly speaking at industry events and writing for publications such as Search Marketing Standard. She serves on the board of SEMpdx, a Portland search-marketing association, and is active in other business groups, including the American Marketing Association, Web Analytics Association, Portland Advertising Federation and Oregon Entrepreneurs Network.
Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results can take a lot of time and search engine optimization (SEO) work, especially if there’s a lot of competition for the keywords that matter to you.
Many website owners choose to spend marketing dollars on pay per click [check hyphenation] (PPC) listings. These ads appear on the same page as the organic – or natural – search engine results for the keywords you specify. Search engines distinguish the ads from organic search results by labeling them as “sponsored links” or “advertising.” They also set them apart in a separate location: in a sidebar, or at the top of the results page, or both.
See the post about this list on the AboutUs weblog.
Read more articles about doing business on the web.