WebAnalyticsAssociation.org is a membership organization that promotes web analytics


The Web Analytics Association - Web Analytics Association


The Official WAA Definition of Web Analytics

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

One might peg the start of the web analytics industry to the founding of WebTrends in Portland, Oregon in 1993, even if they didn't start selling software until 1995. MIT Graduates established NetGenesis in 1994 and Accrue, Omniture, and WebSideStory got off the ground in 1996. These companies spent their formative years creating software that could withstand the rigors of commercial use, and explaining the value of web analytics to potential customers.

Vendors had created viable tools, but there was still a lot of room for better education, better networking and occupational support. The idea of a web analytics professional association had been bandied about to support the dissemination of wisdom and generally promote the cause. It wasn't until ten years after the "start" of the industry that persuasion architect Bryan Eisenberg, web analytics consultant Andrew Edwards and web strategy consultant Jim Sterne decided to breathe life into it.

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Web Analytics Association
Washington District of Columbia
United States 20037



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