Difference between revisions of "Writing Articles to Boost Your Visibility"
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| ListKeepr = Linda_Barney | | ListKeepr = Linda_Barney | ||
| Name = Linda Barney | | Name = Linda Barney | ||
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| Header = Writing%20Articles%20to%20Boost%20Your%20Visibility | | Header = Writing%20Articles%20to%20Boost%20Your%20Visibility | ||
| Subhead = Share your expertise | | Subhead = Share your expertise | ||
| Bitly = http://bit.ly/WriteOnline | | Bitly = http://bit.ly/WriteOnline | ||
| + | | Image = Image:lindabarney biz photo.jpg | ||
| + | | Date = July 6, 2010 | ||
| + | | AuthorWebsite = BarneyAssoc.com | ||
| + | | ShortBio = A seasoned search marketing industry expert and thought leader with over ten years experience developing and running search programs at global enterprises. I initially built one of the most robust global search marketing organizations while at Intel, and over the last 2 years have helped Fortune 500 companies across verticals such as Tech, CPG, Travel, Manufacturing, and Media build world-class search marketing programs. | ||
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| + | <div style="font-size:1.2em;clear:left;float:left;width:60%;"> | ||
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I own Barney and Associates, a technical, marketing writing, training and web design firm. | I own Barney and Associates, a technical, marketing writing, training and web design firm. | ||
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I recommend writing articles in a format that search engines can index. Using HTML lets you hyperlink to your website or other sources of information, and it's easier for search engines to find than files rendered in Flash or PDF format. | I recommend writing articles in a format that search engines can index. Using HTML lets you hyperlink to your website or other sources of information, and it's easier for search engines to find than files rendered in Flash or PDF format. | ||
| − | That said, it's a good idea to make a PDF of the published article. That makes it easier for interested readers to print the article. It's also | + | That said, it's a good idea to make a PDF of the published article. That makes it easier for interested readers to print the article. It's also a good way to make the piece available on your own website even if the organization that originally posted it changes the URL associated with the article. |
Remember to always add a byline with your name and company name. If possible, add a brief biography at the end of each article, linking to other articles or blogs that you have written, and to your website. | Remember to always add a byline with your name and company name. If possible, add a brief biography at the end of each article, linking to other articles or blogs that you have written, and to your website. | ||
Revision as of 21:01, 6 July 2010
By [[User:{{{Writer}}}|Linda Barney]] on July 6, 2010
[[{{{AgencyImage}}}|left|80px]]
Linda Barney A seasoned search marketing industry expert and thought leader with over ten years experience developing and running search programs at global enterprises. I initially built one of the most robust global search marketing organizations while at Intel, and over the last 2 years have helped Fortune 500 companies across verticals such as Tech, CPG, Travel, Manufacturing, and Media build world-class search marketing programs.
I own Barney and Associates, a technical, marketing writing, training and web design firm.
Over the past 20 years, I have never advertised my company by placing ads or doing direct mailers. Instead, I've relied on writing articles for professional organizations to spread the word about what I know and what I can do.
I’ve always been interested in technical subjects, and writing about them is a good way to learn about technologies that are new to me. Writing for technical conferences and professional organizations has also helped me meet people in different industries. Many of these new acquaintances have become clients, or have referred clients to me.
I started writing about open source, for example, because I found it fascinating and it was a way to contribute without writing code. Pretty soon I was hearing from people who said things like, “Loved your article about XYZ,” and they’d ask if I could write for their company or their client.
If you enjoy writing, you, too, can build an online library of good articles on topics that reflect your expertise. On my website, you can see the broad range of topics I've written about.
I recommend writing articles in a format that search engines can index. Using HTML lets you hyperlink to your website or other sources of information, and it's easier for search engines to find than files rendered in Flash or PDF format.
That said, it's a good idea to make a PDF of the published article. That makes it easier for interested readers to print the article. It's also a good way to make the piece available on your own website even if the organization that originally posted it changes the URL associated with the article.
Remember to always add a byline with your name and company name. If possible, add a brief biography at the end of each article, linking to other articles or blogs that you have written, and to your website.
Publishing well-written, informative articles is a great way for a business owner to boost her company’s visibility while learning something new and meeting other professionals. And it’s fun!
Learn about my company.
