Difference between revisions of "Writing Articles to Boost Your Visibility"
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I own Barney and Associates, a technical, marketing writing, training and web design firm. | I own Barney and Associates, a technical, marketing writing, training and web design firm. | ||
| − | Over the past I have never advertised my company by placing ads or doing direct mailers. Instead, I've | + | Over the past 20 years, I have never advertised my company by placing ads or doing direct mailers. Instead, I've relied on writing articles for professional organizations to spread the word about what I know and what I can do. |
| − | I’ve always been interested in technical subjects, and writing about them is a way to learn | + | I’ve always been interested in technical subjects, and writing about them is a good way to learn about technologies that are new to me. Writing for technical conferences and professional organizations has also helped me meet people in different industries. Many of these new acquaintances have become clients, or have referred clients to me. |
| − | I started writing about open source, for example, because I found it fascinating and it was a way to contribute without writing code. Pretty soon I was hearing from people who said things like, | + | I started writing about open source, for example, because I found it fascinating and it was a way to contribute without writing code. Pretty soon I was hearing from people who said things like, “Loved your article about XYZ,” and they’d ask if I could write for their company or their client. |
| − | If you enjoy writing, you, too, can build | + | If you enjoy writing, you, too, can build an online library of good articles on topics that reflect your expertise. Here’s a link to the articles page on my website that contains a samples of some of my articles. http://www.barneyassoc.com/articles.htm |
I recommend writing articles in a web HTML format so that web browsers can catalog the article. It is also a good idea to make a PDF of the published article so that you can retain samples if the organization or company changes the URL associated with article. Remember to always add a byline with your name and company on each article. If possible, add a brief biography to the end of each article that links back to other articles or blogs that you have written. | I recommend writing articles in a web HTML format so that web browsers can catalog the article. It is also a good idea to make a PDF of the published article so that you can retain samples if the organization or company changes the URL associated with article. Remember to always add a byline with your name and company on each article. If possible, add a brief biography to the end of each article that links back to other articles or blogs that you have written. | ||
Revision as of 19:29, 6 July 2010
I own Barney and Associates, a technical, marketing writing, training and web design firm.
Over the past 20 years, I have never advertised my company by placing ads or doing direct mailers. Instead, I've relied on writing articles for professional organizations to spread the word about what I know and what I can do.
I’ve always been interested in technical subjects, and writing about them is a good way to learn about technologies that are new to me. Writing for technical conferences and professional organizations has also helped me meet people in different industries. Many of these new acquaintances have become clients, or have referred clients to me.
I started writing about open source, for example, because I found it fascinating and it was a way to contribute without writing code. Pretty soon I was hearing from people who said things like, “Loved your article about XYZ,” and they’d ask if I could write for their company or their client.
If you enjoy writing, you, too, can build an online library of good articles on topics that reflect your expertise. Here’s a link to the articles page on my website that contains a samples of some of my articles. http://www.barneyassoc.com/articles.htm
I recommend writing articles in a web HTML format so that web browsers can catalog the article. It is also a good idea to make a PDF of the published article so that you can retain samples if the organization or company changes the URL associated with article. Remember to always add a byline with your name and company on each article. If possible, add a brief biography to the end of each article that links back to other articles or blogs that you have written.
I’ve found that writing articles – even pro bono – can win you great business, while helping you learn about a new industry whether or not you’re hoping to win business. I recommend that other business owners use this method to boost company visibility, learn new information, and meet other professionals.
Learn about my company.
