WillItSell.com
Title
Welcome to the web site of James E. White, author of "Will It Sell? How to Determine If Your Invention Is Profitably Marketable"
Description
"Will It Sell? presents a sophisticated yet easy to follow approach to critical marketing methods and tactics every serious inventor will be able to apply to their day to day invention development activities right from the start. The 'Web' approach to resource listings is excellent and timely. The resource listings are top quality, well researched, hit the subject matter hard, and make for inventors' instant access to information that otherwise doubles the effective size of the book. Combined with the well-documented index, this book is a virtual 'pocket manual' that presents crisp, easy to find information on the myriad invention marketing and marketability issues inventors will encounter on their way to invention success. All in all, a fine job."
About The Book
The book provides some useful information for inventors (and prospective inventors) but it is also both an advertisement for and an offer of services. If you wish to use the offered services, you should be aware that they are NOT offered for free. If free services are what you seek, go ahead and read the following material, then go elsewhere. I can guarantee you that, in the long run, you will always pay dearly for your FREE services. The cost may not be directly and immediately out of your pocket. More than likely it will be either the cost (in dollars and time) of pursuing something that was not worth pursuing in the first place or the lost opportunity cost of never correctly marketing a winning product.
Crass Commercialism
If "crass commercialism" somehow violates your sensibilities, you probably are not cut out to be a successful inventor. You will also probably have trouble saying NO to your own inventions even though careful evaluation of your invention via the mechanisms suggested in the book indicate that NO is the only commercially viable answer. Some sources estimate that you will pour an average of $50,000 into a non-viable invention before you finally call it quits. While that money may be a financial loss to you (who are "holy," and not crassly commercial), rest assured that most of your $50,000 will be a financial gain to others who are crassly commercial. If you follow the steps in the book you may be able to keep the total costs for rejecting your 98 out of 100 non-commercial ideas to under $500. You may also be able to keep your final costs to reach a full GO decision on each of your 2 out of 100 commercial ideas to around $5,000 each. Being crassly commercial is in your best interests!
