User:Ashley Metcalfe
British Weight Lifting Chief Executive Officer.
Former first-class English cricketer, playing for my home county for 15 years as well as a brief spell at Nottingham and South Africa.
Following my all too short days at the crease I embarked on a successful business career in which I helped lead various businesses specialising in marketing and events.
I sat on the Sport England Yorkshire board in Leeds for 6 years, in which I was responsible for providing strategic leadership for sport, increasing participation and sporting success.
I am delighted to join British Weight Lifting and see this as a very exciting and challenging opportunity to be involved in a fast developing, ambitious organisation, which offers athletes of all ages the opportunity to showcase their skills locally, nationally and on a world stage.
There has been considerable work undertaken over the past few years to stabilise the organisation and with new funding in place, there is great potential to drive British Weight Lifting forward and establish itself as a sustainable, respected and successful National Governing Body of sport.
Following my retirement from professional cricket, I was responsible for launching the commercial department at Yorkshire County Cricket Club, and played a role in maximising Sharp Electronics’ sponsorship of Manchester United Football Club. I was also involved in John Smiths’ sponsorship of Great Britain Rugby League.
My other experiences includes international events for Volkswagen and Jaguar, national conferencing for BT and KPMG and innovative media campaigns and incentive international events for Dunlop Slazenger, Maxfli. Reebok and Ashworth.
We need to build on recent competition successes to deliver competitive weightlifting and power-lifting teams for Rio and beyond as well as growing the sport across the UK,” continued Metcalfe. Bragging rights Former English First-Class Cricketer. Played for Yorkshire County Cricket Club from 1983 to 1995.