User:Adam Perlman
Contents
Perlman Creative Group
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Adam Perlman
668 Wyckoff Avenue,
Wyckoff, NJ 07481
- Email
- My Websites: http://www.perlmancreative.com
About Us
Perlman Creative Group is a multi-disciplinary design firm that offers strategic design solutions to help your business succeed. From concept to completion, our comprehensive services have been proven to increase the perceived value of your company, products and packaging. We are your one-stop-shop, for an intelligent, consistent marketing approach.
ADVERTISING
We can design and develop the creative strategy for your ad campaign, art direct and execute your photography, write your creative copy, reserve your media placement and much more. Whether you need a national print advertising campaign developed for a magazine, design concepts for an outdoor billboard, or just a regional print ad resized for a local newspaper, we are your single resource from concept to completion, and can manage your entire advertising and marketing program.
Print Advertising Advertising campaigns • Bus stop or bench ads • Color-correction and retouching • Digital photography and art direction • Existing ad resizing • Consumer magazine ads • Multi-page advertorial inserts • Newspaper ads • Outdoor billboard ads • PDF digital file conversion • Proof output and delivery • Trade publication ads
Online Advertising E-marketing ad campaigns • Web-based pop up ads • Web banner ad campaigns
BRAND & CORPORATE IDENTITY
Building your brand starts from the ground up. To strengthen your position in the marketplace you need an emblem or mark that will possess strong visual characteristics and represent the “persona" of your corporation. This logotype or symbol is designed to accord with and facilitate the attainment of your business objectives. We can design your logo and provide supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Company & product naming • Logo design • Company color palette selection • Character or mascot creation • Creative tagline development
Stationary/letterhead design • Second sheets • Envelopes • Business Cards • Fax Cover Sheet Templates • Buck Slips • Personalized note pads • Mailing labels • E-mail signature • Indoor and outdoor signage
Identity style guides • Legal copyright and trademark search • Legal trademark registration
DIRECT MAIL
Direct mail is a useful way to communicate with customers. It offers many advantages such as; targeting, personalization, optimization because of its direct accountability, allows for statistical analysis, accumulation of responses and non-responses, and provides flexibility for your marketing program whose success can be easily measured.
We work with you to: 1. Develop your targeted mailing campaign 2. Provide the most cost-effective format for your piece 3. Acquire and sort targeted mailing lists and databases 4. Select recipients considered most likely to respond positively 5. Provide postal permit suggestions and rates 6. Manage all design, printing, fulfillment, and delivery
We utilize the latest printing technologies such as variable data printing. This digital printing process allows for design customization and personalization of each piece and can print pieces pre-addressed from your database.
Addressing, fulfillment & bulk mail postage permits • Catalogs: multi-page, bound promotions • Clear bag packages • Corporate letters and response card programs • Creative copywriting • Dimensional mailers • Direct mail campaign concepts and design • Envelope mailers • Intelligent documents: programmable mail pieces built dynamically from database information, and printed digitally for faster production • Mailing list and database sourcing • Packaging design • Postcards • Self-mailers • Sequential multi-piece mailing • Snap mailers
MARKETING COMMUNICATION
We use many strategic elements of branding and marketing in order to ensure consistency of message and maintain a consistent image and visual positioning in your target market. Marketing communication manages and employs different media vehicles in order to communicate information about your company and its products.
Strategy development • Announcements • Annual reports • Booklets • Catalogs • Custom brochures • Email marketing • Insert sheets • Newsletters • PowerPoint and multi-media presentations • Report covers • Sale-kits/folders • Tri-fold brochures
PROMOTIONS
Promotions keep your products and services in the minds of customers and help stimulate demand. Promotions can involve many facets of advertising, publicity and marketing support across multiple channels and applications. We have vast experience utilizing all of the channels currently available, to make a product and/or service known to, and purchased by customers and clients. Whether it is applied in a retail environment, a restaurant, out in public, or at a tradeshow, we know how to make you stand out from your competition.
Backlit Dura-tran posters • Ballot Boxes • Counter Cards • Invitations • Logo Merchandise • Menus • Mobile’s • Point-of-Purchase Displays • Posters • Promo Cards - Postcards • Promotional Products • Sell Sheets • Shelf Danglers • Shelf Hangers • Standee’s • Table Skirts • Tear Pads • Tent Cards
PACKAGING
Your package design and development can be an integral part of the new product development process. Alternatively, development of a package can be a separate process, but must be linked closely with the product to be packaged. Package design starts with the identification of all the requirements: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, environmental, etc. We make decisions based on your time targets, resources, and cost constraints. A well designed package can help brand your product and make it stand out in a crowded marketplace.
Packaging design and engineering • Barcode generation • Blister Packs • Book cover design • Cartons • CD & DVD box sets • CD & DVD packaging • Containers • Food packaging • Hang tags • Injection molding • J hook packaging • Jewel case insert booklets • Vacuum forming
WEBSITE DESIGN
We take a simplified approach to working with you to conceptualize, plan, model and execute your new web site. We understand that most people are not familiar with all of the technical aspects of current website technologies and due to the rapid development of the Internet, new aspects and technologies emerge. We work with you to give you the exact services you need and eliminate the excess costs and technologies you do not need.
The basic aspects of site development are: 1. The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
2. The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
3. The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
4. The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
Website Development • Overall website planning and site mapping • Content evaluation and organization • Standard HTML programming • PHP programming • E-commerce solutions • Flash Animation and multi-media • Navigation and page layout design • Video production and web conversion • Pod casts • Online interactive games & promotions • Browser and file format compatibilities • Website copy writing • Site hosting and e-mail set up
Custom Web Applications • Automated Email Management: send prewritten emails at the touch of a button • Business And Private Chat: freeform or recorded minutes • Complete Content Management: infinite pages, navbar control, images, and more • Complex Data Applications: automate any part of any business • Context Sensitive Advertising: clients have individual interests • CV Processing and Matching Systems: increase automation within your office • Event Ticketing Systems: with or without assigned seating or allocations • Extremely Detailed Visitor Tracking: with keystroke details and timestamps • Forums and Discussion Groups: freeform or moderated, extensive options, completely managed • High Volume Membership Sites: with large-scale sophisticated pattern matching • Inventory Management Systems: to assist customer online ordering • MMS Mobile Interfacing: send audio clips, video clips, images and even ringtones • Newsletters: automated publish, distribute, archive and search • Note Systems: for internal or external communications • Online Project Management Systems: track projects and deadlines • Online Reservation Systems: for services, venues, products and more ! • Online Sales Management Tools: call tracking and other sales tools • Receive SMS (Short Code) Payments: receive payments online for Products or Services from mobiles • Search Engine Optimization: Keeping your website search-engine friendly • SMS Text Interfacing: receive SMS texts and queries • Store Locators: drawing from a database, zip code search etc. • Website Content in Many Languages: allow new languages to be added and edited online
PHOTOGRAPHY SERVICES
Whether your needs are for table-top product photography, on location shooting, studio or stock photography, we have the experience and a vast network of professional resources needed to execute the creative vision.
Art directing • Color correcting • Digital photo manipulation • Photo retouching • Shooting - traditional and digital • Stock photo research and usage rights purchase • Stylists/models/lighting/backdrops
TRADESHOW
Trade shows and exhibitions are vital functions for many businesses to attend. Along with your marketing brochures, multi-media displays, power-point presentations, sales-kits and promotional product give-aways, it is an essential tool for landing customers with that all-important sales pitch. However, getting noticed in a crowd of competitors can be a creative challenge. For more than 7 years we have worked with some of the #1 trade show display manufacturers and display distributors facilitating their clients design needs. If your budget is $5,000 or $500,000 we have the right solutions and experience to help you create a distinguished design among a sea of displays.
20’ Pop up displays • 10’ Pop-up displays • 8’ Pop-up displays • Banner Stands • Brochure & sales-kit designs • Custom designed exhibit spaces • Fabric pop up displays • Hanging signs and banners • Mural panel graphics • Plasma screen animations & graphics • Point-of-purchase displays • Promotional products • Table skirts and counter wrap graphics • Table top displays • Touch screen multi-media interfaces
PRODUCTION MANAGEMENT
We understand the complex production process and can manage your projects printing and production, all the way through to final delivery. This way we can ensure quality control through every step of the process.
Pre-press Production: Asset management • Mockups and comping • Paper stock selections • Print mechanical file production • Printing press check and approval • Production estimating • Proofing
Printing Techniques: Custom handwork fulfillment • Custom Imprinting • Die-cutting • Embossing • Engraving • Foil stamping • Folding • Laminating • Matte and gloss varnish • Perfecting binding • Saddle stitching • Scoring • Spiral binding • UV coating • Wire-O-binding