Think-Through.com

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Think-Through

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About me
Roughly fifteen years ago I was getting my degree in statistics and finance, while working at Citibank first and Salomon Brothers later, trying to figure out “free lunches” in the world fixed income markets: those sort of things are called “arbitrage” and “quasi arbitrage” strategies. The former is when the “free lunch” is sure, the latter when it is free “on average”. I did pretty well, and we did our fair amount of money. But that was last century.
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This blog is dedicated primarily to advertising online, performance advertising, brend advertising and also to broader internet-related matters. Written by a specialist working in the industry.

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