Pokerxplorer.com

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PokerXplorer Online Poker Guide

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Billboards, television adverts, magazine and newspaper interviews with top players, televised celebrity poker tournaments – there’s no escaping from the fact that online poker is now, officially, HUGE.

Online poker is now a £15bn industry, with £4m being bet in Britain – the third biggest market - alone. But why is it so popular, and where does it go from here? How much bigger can it actually get? There’s no doubting that growth has been driven by the popularity of the World Poker Tour and World Series of Poker on TV. Well-made TV shows coupled with the aggressive marketing of online poker rooms are behind the current levels of popularity. But it’s a fiercely competitive community.

Some analysts believe that the growth is the result of a number of positive trends converging to produce a ‘perfect storm.’ Increased media coverage – particularly on TV – has played a major part in taking the game to a new, wider market, while also giving the game a high degree of credibility.