NicholasRoUsSos.com
Title
Nicholas Roussos
Description
The newly reborn AT&T, fresh off of digesting BellSouth, plans to turn off the lights on their Cingular Wireless brand by next year and name it AT&T Wireless.
In the never ending saga of the comings and goings of the AT&T brand name and other brands it has either assumed or been absorbed by, Advertising Age reported yesterday that the “new” AT&T is now planning to kill off the Cingular Wireless name by 2007 in favor of…you guessed it, AT&T Wireless.
The move, according to the Advertising Age article, could cost AT&T hundreds of millions over the coming years as the slowing reforming corporate giant changes what once was AT&T and then became Cingular back now to AT&T yet again. The previous Cingular parents – SBC and BellSouth – spent reportedly $4 billion to turn the wireless brand, with its well known orange logo, into something of a household name.
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English
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- Nicholas Roussos
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- Mobile Alabama
- United States 36609
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- (251) 340-0628
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