NicholasRoUsSos.com

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Nicholas Roussos

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The newly reborn AT&T, fresh off of digesting BellSouth, plans to turn off the lights on their Cingular Wireless brand by next year and name it AT&T Wireless.

In the never ending saga of the comings and goings of the AT&T brand name and other brands it has either assumed or been absorbed by, Advertising Age reported yesterday that the “new” AT&T is now planning to kill off the Cingular Wireless name by 2007 in favor of…you guessed it, AT&T Wireless.

The move, according to the Advertising Age article, could cost AT&T hundreds of millions over the coming years as the slowing reforming corporate giant changes what once was AT&T and then became Cingular back now to AT&T yet again. The previous Cingular parents – SBC and BellSouth – spent reportedly $4 billion to turn the wireless brand, with its well known orange logo, into something of a household name.

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Nicholas Roussos
Mobile Alabama
United States 36609
(251) 340-0628

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