Learn/Increase-Site-Traffic-with-Title-Tags-SR

Why Title Tags Matter for Traffic & SEO

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#1 Title tags are the most prominent part of a search result

Google and other major search engines use the title of a web page as the link to that page in search results. It's what people will see and choose to click - or not.

You can see the titles of websites in the image to the right.

#2 Title tags are one of the most important ranking factors for SEO

When search engines try to determine what a web page is about - and therefore, what keyword searches it should show up for - the title tag is one of the factors that the engines consider.

If you want a page on your website to rank better for a certain keyword, include that word in the title tag.

Of course, search engines also consider factors that aren't on the web page itself, including links to the page from other websites. These are called inbound links or backlinks.

#3 The title tag is at the top of the page and tab in a web browser

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The title tag on your web page can help orient your visitors and tell them what to expect to find in a specific browser window. This is particularly important when people used tabbed browsing or have multiple windows open at once.


Make Sure Your Title Fits Search Results Parameters

The text of your title tag should be less than 70 characters long. Google won't display more than 70 characters in the title tag link in its search results - longer title tags are cut short and end with "...."

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The text portion of your title tag should include plain text only. HTML tags won't do anything except make your site look broken.

Give Every Page Its Own Unique Title Tag

Every page on a website should have its own unique content, including a distinct title tag that isn't used for any other page on the site.

If a web page doesn't have a unique, accurate title tag:

  • Google and other search engines may choose not to use the page's title tag, and instead make up their own text to serve as the page's link in search results.
  • It could be seen as duplicate content, and disregarded by search engines.
  • It will be harder for you - and your visitors! - to distinguish one page of your site from another.

To learn more about page backlinks, read: Get-Good-Backlinks


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