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Logos Press: Thought plus action. A Niche publisher of reference and textbooks

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Logos is Aristotle's most important appeal, the appeal to reason. More than a simple argument based on logic, logos refers to thought plus action.

just as ethos movies an audience by activating their faith in the credibility of the rhetor and pathos stimulates their feelings and seeks a change in their attitudes and actions, so logos, accompanied by the other two appeals, mobilizes the powers of reasoning.