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About Logos PressAristotle's The Art of Rhetoric describes the elements of persuasion:Ethos is an appeal to the authority of the author, compelling the audience to believe the arguments presented.Pathos is an appeal to emotion, using metaphors, storytelling, or other emotional appeals to move an audience.Logos is Aristotle's most important appeal, the appeal to reason. More than a simple argument based on logic, logos refers to thought plus action.
