Category:Real Estate India

Our survey suggests that the online real estate ad market is shifting hard from print to the Internet. For now, real estate ads in daily newspapers are doing well. But that won't last. Like North America, UK, etc, the Internet real estate ad market, will overtake the newspaper ad market in the coming years. Most portals in this segment are mostly self-claming to be No. 1. Looking into the future, there cannot be a single leader in terms of size, technology or appeal for a country as vast as India.

In a booming market, when there is a huge market demand and investment craze, realtors are using advertisement medium cleverly. It may chage in a downturn, though. Over time the brokers and builders spending will get more strategic. Although we do not see much fanfare, the signs are clear enough now. Only a few companies in India are spending on their Web sites.

Smart brokers prefer to display other agencies' listings on their own Web sites under Multiple Listing Services; they are positioning their own sites as places to advertise all the houses in a market or location. That gives an agent a shot at a commission for representing a buyer even if they can't directly deal the listing.