Category:Phone Words

Phone words (more commonly known as vanity numbers in the USA) are the alphanumeric equivalent of a numeric telephone number. Phonewords are made up from the various letters of the alphabet that correspond to particular numbers on a telephone keypad. These letters can form a word, a partial word, an acronym, abbreviation, or an alphanumeric combination.

The main advantages of phonewords over standard phone numbers include: 1) increased memorability 2) Increased response rates to advertising.

Regular side by side testing of phonewords vs. phone numbers in TV and radio advertising in Australia has shown that phonewords generate up to twice as many calls as standard phone numbers.

A study conducted by Roy Morgan Research in February 2006 indicated that 92% of Australians are aware of alphanumeric dialling.

The largest Australian phone words provider is 1300 Australia, a Telstra company.