Category:Fuzzy Front End

I was at the IBM LotusSphere conference in Orlando,FL in January 2002 when I first heard the phrase "Fuzzy Front End" come off the lips of Marsha MacArthur during a presentation she was doing jointly with Mark Turrell of Imaginatik. I struggled to keep a straight face ;¬} ... I later learnt that this term relates to the undefined early process of gathering the first ideas for the innovation process.