我們ㄧ群熱愛民宿及各種休閒旅遊活動的朋友，對歹徒惡行惡狀甚感痛心疾首，於是在 2004 年 6 月建置完成〔全球民宿資訊網（ U niversal B ed ＆ B reakfast Information Website ）〕──這是 UBB 的由來。 全球民宿資訊網開站後，立即獲得網友們喜愛與歡迎，並要求擴大服務範圍，增加旅遊資訊。因此 2004 年 8 月本網更名為〔全球民宿及旅遊資訊網（ U niversal B ed ＆ B reakfast and Travel Information Website ）〕── UBBtravel 。 本網知名度快速激增，在全世界數億個網站中， 2006 年 4 月已經躍進全球網站排名前兩萬名，全台百名，名列台灣十大旅遊網站之ㄧ（資料引據自 Alexa.com 之全球網站排名序）。並且本網又增建 UBBtravel 休閒旅遊購物城，形成完整之資訊流＋金流＋物流的電子商務功能。所以為回應廣大網友的需求，再度更名為〔全球休閒旅遊網（ Unive
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