thepurplebook.com

ThePurpleBook.com

ThePurpleBook is a curated guide to online shopping, founded in 2000 by Hillary Mendelsohn to help consumers identify the best e-commerce retailers from an estimated 100,000 sites. Modeled on travel guides and Zagat Surveys, it aims to surface only the top two percent of online stores, serving both experienced web shoppers and novices. The first edition was published in print in October 2003, with annual editions planned thereafter.

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Authority

—/100

Safety

90/100

Registered

Apr 24, 2000

26 years old · GoDaddy.com, LLC

All 4 safety checks passed (Sep 19, 2026).

Current facts

Latest available measurements; dated entries retain their dates. These are measurements, not an endorsement of the site.

Authority & Safety, with the evidence

How this is scored →

Authority: not enough signals yetClear

Why we're not scoring this yet

We withhold an authority number until independent evidence (global rank, link-graph presence) has accrued. The facts we do have about this site are shown below — we'd rather say “not enough signals yet” than invent a low score.

Safety evidence

No unexpired threat-feed result; name-similarity check available (recorded about 32 days ago); 3/3 transport and email checks available (oldest recorded about 32 days ago). This is evidence coverage, not a probability that a website is safe.

No MX and no DMARC (mild)

Site history

Dated record — historical facts always carry their date.

2000
Domain registered (Apr 24, 2000).
2026
Checked today — All 4 safety checks passed (Sep 19, 2026).

✓ domain continuity 26 years registered✓ live verified Sep 19, 2026

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