ThePurpleBook is a curated guide to online shopping, founded in 2000 by Hillary Mendelsohn to help consumers identify the best e-commerce retailers from an estimated 100,000 sites. Modeled on travel guides and Zagat Surveys, it aims to surface only the top two percent of online stores, serving both experienced web shoppers and novices. The first edition was published in print in October 2003, with annual editions planned thereafter.
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Authority
—/100
Safety
90/100
Registered
Apr 24, 2000
26 years old · GoDaddy.com, LLC
4 of 5 safety checks passed (Sep 8, 2026).
AboutUs has not vetted this site. 1 of 5 automated safety check did not pass. Everything below is what we could measure automatically. Anything you do on the site — paying, sharing personal details, downloading — is between you and the site, not AboutUs.
Current facts
What AboutUs observed on the live site and in WHOIS/DNS today. These are measurements, not an endorsement of the site.
checked now
Domain registered Apr 24, 2000 — 26 years old.
checked now
Registrar today: GoDaddy.com, LLC — unchanged since AboutUs began tracking (Aug 29, 2026).
We withhold an authority number until independent evidence (global rank, link-graph presence) has accrued. The facts we do have about this site are shown below — we'd rather say “not enough signals yet” than invent a low score.
Safety evidence
No MX and no DMARC (mild)
Site history
Dated record — historical facts always carry their date.