Verifying against the live site and live WHOIS/DNS…
Common questions
Is strikeking.com legit or a scam?
AboutUs doesn't label sites "legit" or "a scam": this page lists the dated registration, DNS, HTTPS, mail-authentication and safety checks we could verify, each with its source, so you can decide for yourself.
Who owns strikeking.com?
Nobody has completed AboutUs's owner verification for strikeking.com. That's true of most sites here — it isn't itself a warning sign.
Correct a description, link or other detail. Submissions are reviewed before publication.
The site's bot protection blocked AboutUs's HTTPS check; all 1 of the other checks passed (Oct 25, 2026).
Registered 1996 · AboutUs's live check was blocked by the site's bot protection
StrikeKing.com
Strike King Lure Company manufactures fishing lures for anglers and tournament fishermen. Founded in 1966 by Ray Murski, the company began by supplying retail chains in Arkansas and has since become established in the fishing tackle market.
Checked in the last 30 daysOlder, dated recordFrom registration records
Registered 30 years ago · one registrar since Sep 18, 2011 · 1 ownership change since 2009 · last checked Sep 27, 2026.
Registration
RegisteredApr 1, 1996strikeking.com was registered on Apr 1, 1996.Source: RDAP, fetched Aug 29, 2026
AboutUs record
Said about itself in 2006Jul 1, 2006“1966 - Ray Murski makes his first sales call on a small six store retail chain located in Northwest Arkansas. The "Ben Franklin Five and Dime Stores" and "Walton Variety Stores", owned by a Mr. Sam Walton.”Source: AboutUs wiki archive, 2006
Registrar
GoDaddy.com, LLCGoDaddy.com, LLCSep 18, 2011 – Oct 25, 2026 (latest)Registrar GoDaddy.com, LLC (IANA 146) in the registration data recorded, first on Sep 18, 2011 and most recently on Oct 25, 2026.Source: RDAP, fetched Aug 29, 2026
Ownership
Ownership recordsSep 15, 2009 – Jun 3, 2026Registration records for strikeking.com are held from Sep 15, 2009 to Jun 3, 2026 (64 records). 1 change of registrant name or organization is marked. Privacy-service and redaction changes are not counted.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Zone file
Nameservers: att.netSep 18, 2011 – Oct 17, 2013Registration records listed att.net nameservers (cbru.br.ns.els-gms.att.net, cmtu.mt.ns.els-gms.att.net) for strikeking.com from Sep 18, 2011 to Oct 17, 2013. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Certificate
Certificate from Google Trust ServicesAug 16, 2026 – Sep 27, 2026 (latest)Google Trust Services certificate valid Aug 16, 2026 to Nov 14, 2026, as seen on Sep 27, 2026.Source: TLS check, Sep 27, 2026
200020102020Jan ’26Oct ’26← last 12 months, drawn wider
Every dated fact on this lifeline (13)
Apr 1, 1996Registration: strikeking.com was registered on Apr 1, 1996.Source: RDAP, fetched Aug 29, 2026
Jul 1, 2006AboutUs record: “1966 - Ray Murski makes his first sales call on a small six store retail chain located in Northwest Arkansas. The "Ben Franklin Five and Dime Stores" and "Walton Variety Stores", owned by a Mr. Sam Walton.”Source: AboutUs wiki archive, 2006
Sep 15, 2009 – Jun 3, 2026Ownership: Registration records for strikeking.com are held from Sep 15, 2009 to Jun 3, 2026 (64 records). 1 change of registrant name or organization is marked. Privacy-service and redaction changes are not counted.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Sep 18, 2011 – Oct 25, 2026Registrar: Registrar GoDaddy.com, LLC (IANA 146) in the registration data recorded, first on Sep 18, 2011 and most recently on Oct 25, 2026.Source: RDAP, fetched Aug 29, 2026
Sep 18, 2011 – Oct 17, 2013Zone file: Registration records listed att.net nameservers (cbru.br.ns.els-gms.att.net, cmtu.mt.ns.els-gms.att.net) for strikeking.com from Sep 18, 2011 to Oct 17, 2013. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Automated safety checks
DNS (passed)
AboutUs has not vetted this site. Everything below is what we could measure automatically. Anything you do on the site — paying, sharing personal details, downloading — is between you and the site, not AboutUs.
Current facts
Latest available measurements; dated entries retain their dates. These are measurements, not an endorsement of the site.
latest result
Domain registered Apr 1, 1996 — 30 years old.
latest result
Registrar on record: GoDaddy.com, LLC — unchanged since AboutUs began tracking (Jul 24, 2026).
checked Oct 3, 2026
The live front page reads as an online shop that sells products.
The registrant name or organization in the registration record changed; first recorded Jul 27, 2016. Who it changed to is in the full report.
Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
1 ownership change, 2009–2026
Nameservers: att.netOct 18, 2013 – Apr 3, 2018att.net (cbru.br.ns.els-gms.att.net, cmtu.mt.ns.els-gms.att.net) were the nameservers listed for strikeking.com at every ICANN zone-file snapshot AboutUs holds from Oct 18, 2013 to Apr 3, 2018 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Nameservers: att.netApr 4, 2018 – Dec 28, 2020Registration records listed att.net nameservers (cbru.br.ns.els-gms.att.net, cmtu.mt.ns.els-gms.att.net) for strikeking.com from Apr 4, 2018 to Dec 28, 2020. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Nameservers: GoDaddyNameservers: GoDaddyApr 2, 2021 – Jun 3, 2026Registration records listed GoDaddy nameservers (ns21.domaincontrol.com, ns22.domaincontrol.com) for strikeking.com from Apr 2, 2021 to Jun 3, 2026.Source: From registration records (WHOIS / RDAP archive, who.is)
DNS moved to GoDaddyApr 2, 2021strikeking.com's nameservers moved from att.net to GoDaddy at some point between Dec 28, 2020 and Apr 2, 2021. Last seen at att.net: Dec 28, 2020 (registration record). First seen at GoDaddy: Apr 2, 2021 (registration record). AboutUs holds no nameserver records for the 3 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Seen in the .com zone fileSep 8, 2026 – Sep 21, 2026 (latest)First seen in the .com zone file records AboutUs holds on Sep 8, 2026; latest sighting Sep 21, 2026. Nameservers on Sep 21, 2026: ns21.domaincontrol.com, ns22.domaincontrol.com.Source: ICANN CZDS zone file, snapshot Sep 21, 2026
Oct 18, 2013 – Apr 3, 2018
Zone file: att.net (cbru.br.ns.els-gms.att.net, cmtu.mt.ns.els-gms.att.net) were the nameservers listed for strikeking.com at every ICANN zone-file snapshot AboutUs holds from Oct 18, 2013 to Apr 3, 2018 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Jul 27, 2016Ownership: The registrant name or organization in the registration record changed; first recorded Jul 27, 2016. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Apr 4, 2018 – Dec 28, 2020Zone file: Registration records listed att.net nameservers (cbru.br.ns.els-gms.att.net, cmtu.mt.ns.els-gms.att.net) for strikeking.com from Apr 4, 2018 to Dec 28, 2020. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Apr 2, 2021 – Jun 3, 2026Zone file: Registration records listed GoDaddy nameservers (ns21.domaincontrol.com, ns22.domaincontrol.com) for strikeking.com from Apr 2, 2021 to Jun 3, 2026.Source: From registration records (WHOIS / RDAP archive, who.is)
Apr 2, 2021Zone file: strikeking.com's nameservers moved from att.net to GoDaddy at some point between Dec 28, 2020 and Apr 2, 2021. Last seen at att.net: Dec 28, 2020 (registration record). First seen at GoDaddy: Apr 2, 2021 (registration record). AboutUs holds no nameserver records for the 3 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Jul 11, 2026 – Aug 29, 2026AboutUs record: Authority and Safety last refreshed Aug 29, 2026.Source: AboutUs checks
Aug 16, 2026 – Sep 27, 2026Certificate: Google Trust Services certificate valid Aug 16, 2026 to Nov 14, 2026, as seen on Sep 27, 2026.Source: TLS check, Sep 27, 2026
Sep 8, 2026 – Sep 21, 2026Zone file: First seen in the .com zone file records AboutUs holds on Sep 8, 2026; latest sighting Sep 21, 2026. Nameservers on Sep 21, 2026: ns21.domaincontrol.com, ns22.domaincontrol.com.Source: ICANN CZDS zone file, snapshot Sep 21, 2026
Authority & Safety, with the evidence
Authority 50/100— ahead of 50% of the August 2026 scored sampleClear
Why this authority score
50 is a percentile: higher than 50% of sites we score.
How it's calculated
Prominence (Tranco rank #599,925)+5
Verified continuity: 30.6 years (RDAP registration)+11
Security & email hygiene+3
Calibration adjustment (published map)+8
Model score: 27/99 — what these reason lines add up to.
Published Authority (percentile): 50/100 — this site's rank against the August 2026 scored sample. Public Authority is capped at 99.
Safety evidence
No unexpired threat-feed result; name-similarity check available (recorded about 57 days ago); 3/3 transport and email checks available (oldest recorded about 57 days ago). This is evidence coverage, not a probability that a website is safe.
No caution flags in the available scoring observations; this is not a complete safety assessment
What strikeking.com said about itself, 2006
Quoted from the site's AboutUs wiki page in each year it changed (1 version). These are the page's own words at the time, not AboutUs's assessment. New words · dropped words
2006
1966 - Ray Murski makes his first sales call on a small six store retail chain located in Northwest Arkansas. The "Ben Franklin Five and Dime Stores" and "Walton Variety Stores", owned by a Mr. Sam Walton.
Site history
Dated record — historical facts always carry their date.
1996
Domain registered (Apr 1, 1996).
2026
Checked today — The site's bot protection blocked AboutUs's HTTPS check; all 1 of the other checks passed (Oct 25, 2026).
✓ domain continuity 30 years registered– live check blocked the site's bot protection turned the check away Oct 25, 2026