principledprofits.com

PrincipledProfits.com

About Shel Horowitz: Ethical Marketing Expert, Writer, Speaker, Consultant, Community Organizer, Frugalist Shel was still a teenager when he started doing publicity and marketing for grass-roots community organizations with zero promotional budget.

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Authority

31/100

Safety

90/100

Registered

Dec 13, 2002

23 years old · GoDaddy.com, LLC

3 of 5 safety checks passed (Sep 7, 2026).

AboutUs has not vetted this site. 2 of 5 automated safety checks did not pass. Everything below is what we could measure automatically. Anything you do on the site — paying, sharing personal details, downloading — is between you and the site, not AboutUs.

Current facts

What AboutUs observed on the live site and in WHOIS/DNS today. These are measurements, not an endorsement of the site.

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Domain registered Dec 13, 2002 — 23 years old.

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Registrar today: GoDaddy.com, LLC — unchanged since AboutUs began tracking (Aug 29, 2026).

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Live site responds over HTTPS.

Trust record

Authority & Safety, with the evidence

How this is scored →

Authority 31/100 — ahead of 31% of scored sitesClear

Why this authority score

Prominence (Open PageRank 0.0/10)+2
Verified continuity: 23.6 years (RDAP registration)+10
Security & email hygiene+3
Calibration adjustment (published map)+4

Every point maps to a sentence. These lines sum to the model score of 19/99, which is what places this site at 31/100 against every other scored site.

Safety evidence

Missing DMARC (mild)

Site history

Dated record — historical facts always carry their date.

2002
Domain registered (Dec 13, 2002).
2026
Checked today — 3 of 5 safety checks passed (Sep 7, 2026).

✓ domain continuity 23 years registered✓ live verified Sep 7, 2026

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