nrf.com

nrf.com The voice of retail worldwide

The National Retail Federation is a trade association representing the retail industry, based in Washington, DC. It serves as an advocacy and information resource for retailers and retail businesses. The organization is known by the tagline "the voice of retail worldwide."

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Authority

83/100

Safety

90/100

Registered

Aug 9, 1995

31 years old · CSC Corporate Domains, Inc.

On record

since 2013

3 of 4 safety checks passed (Sep 17, 2026).

AboutUs has not vetted this site. 1 of 4 automated safety check did not pass. Everything below is what we could measure automatically. Anything you do on the site — paying, sharing personal details, downloading — is between you and the site, not AboutUs.

Current facts

Latest available measurements; dated entries retain their dates. These are measurements, not an endorsement of the site.

latest result

National Retail Federation — company name on record since 2013; still matches the live site.

latest result

Domain registered Aug 9, 1995 — 31 years old.

latest result

Registrar on record: CSC Corporate Domains, Inc. — unchanged since AboutUs began tracking (Jul 26, 2026).

latest result

HTTPS request succeeded for nrf.com.

Trust record

Authority & Safety, with the evidence

How this is scored →

Authority 83/100 — ahead of 83% of the August 2026 scored sampleClear

Why this authority score

Prominence (Tranco rank #14,993)+9
Verified continuity: 31.1 years (RDAP registration)+11
Security & email hygiene+4
Calibration adjustment (published map)+18

These lines explain the underlying model score of 42/99, which is what places this site at 83/100 using the August 2026 scored sample. Public Authority is capped at 99.

Safety evidence

Retained threat-feed result (recorded about 27 days ago); name-similarity check available (recorded about 27 days ago); 3/3 transport and email checks available (oldest recorded about 27 days ago). This is evidence coverage, not a probability that a website is safe.

No caution flags in the available scoring observations; this is not a complete safety assessment

Site history

Dated record — historical facts always carry their date.

1995
Domain registered (Aug 9, 1995).
2013
First tracked by AboutUs (Nov 7, 2013).
2026
Checked today — 3 of 4 safety checks passed (Sep 17, 2026).

✓ name continuity same company name for 13 years✓ domain continuity 31 years registered✓ live verified Sep 17, 2026

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