Difference between revisions of "Learn/Search-Engine-Optimization"
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO Benefits of Blogging | | ArticleName = SEO Benefits of Blogging | ||
| − | | ArticleLocation = | + | | ArticleLocation = SEO-Benefits-of-Blogging |
| ArticleSummary = A regularly updated blog gives people a reason to visit your website more often. It also gives you the chance to improve your site's search engine optimization (SEO). Not sure it's worth the extra work? Here’s a rundown of the SEO benefits to help you decide. | | ArticleSummary = A regularly updated blog gives people a reason to visit your website more often. It also gives you the chance to improve your site's search engine optimization (SEO). Not sure it's worth the extra work? Here’s a rundown of the SEO benefits to help you decide. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Anchor Text Can Improve Your SEO | | ArticleName = Anchor Text Can Improve Your SEO | ||
| − | | ArticleLocation = | + | | ArticleLocation = Anchor-Text-Can-Improve-Your-SEO |
| ArticleSummary = Anchor text tells people and search engines what a linked page is about. Thoughtfully chosen anchor text can tell search engines what keywords to rank your pages for...something that "click here" ''can't'' do for you. | | ArticleSummary = Anchor text tells people and search engines what a linked page is about. Thoughtfully chosen anchor text can tell search engines what keywords to rank your pages for...something that "click here" ''can't'' do for you. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Choose the Right Web Designer | | ArticleName = Choose the Right Web Designer | ||
| − | | ArticleLocation = | + | | ArticleLocation = Choose-the-Right-Web-Designer |
| ArticleSummary = There are thousands of web designers and web design companies out there ready to design your website. How can you choose one who will understand your business and make sure your site is visible to search engines and potential customers? Here’s a quick guide to help with the process. | | ArticleSummary = There are thousands of web designers and web design companies out there ready to design your website. How can you choose one who will understand your business and make sure your site is visible to search engines and potential customers? Here’s a quick guide to help with the process. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 6 Quick SEO Wins | | ArticleName = 6 Quick SEO Wins | ||
| − | | ArticleLocation = | + | | ArticleLocation = 6-Quick-SEO-Wins |
| ArticleSummary = You check Google every day to see where you rank. If you're still on page 4 or 5, you need a little search engine optimization, or SEO. Just a few simple steps can help your site rank better in search engine results, and attract more visitors. | | ArticleSummary = You check Google every day to see where you rank. If you're still on page 4 or 5, you need a little search engine optimization, or SEO. Just a few simple steps can help your site rank better in search engine results, and attract more visitors. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Google's Farmer Update: What You Need To Know | | ArticleName = Google's Farmer Update: What You Need To Know | ||
| − | | ArticleLocation = | + | | ArticleLocation = Google's-Farmer-Update:-What-You-Need-To-Know |
| ArticleSummary = The Farmer Update was a substantial change to Google's search engine algorithm that sent some websites' pages plummeting in search results, while others came out ahead. Learn how to check whether your site was affected by the Farmer Update, and what you can do to show Google your content is worthwhile. [VIDEO] | | ArticleSummary = The Farmer Update was a substantial change to Google's search engine algorithm that sent some websites' pages plummeting in search results, while others came out ahead. Learn how to check whether your site was affected by the Farmer Update, and what you can do to show Google your content is worthwhile. [VIDEO] | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Reviews Can Help You Rank | | ArticleName = Reviews Can Help You Rank | ||
| − | | ArticleLocation = | + | | ArticleLocation = Reviews-Can-Help-You-Rank |
| ArticleSummary = If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door. But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results? | | ArticleSummary = If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door. But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results? | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Quick SEO Fixes for Internal Links | | ArticleName = Quick SEO Fixes for Internal Links | ||
| − | | ArticleLocation = | + | | ArticleLocation = Quick-SEO-Fixes-for-Internal-Links |
| ArticleSummary = Watch out - your link juice could be leaking. Inbound links to pages with discontinued products, expired promotions or years-old press releases probably aren't helping your site rank well in search results. But you can build internal links to juice your most important pages, and boost them in search results. | | ArticleSummary = Watch out - your link juice could be leaking. Inbound links to pages with discontinued products, expired promotions or years-old press releases probably aren't helping your site rank well in search results. But you can build internal links to juice your most important pages, and boost them in search results. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How To Use Twitter for SEO | | ArticleName = How To Use Twitter for SEO | ||
| − | | ArticleLocation = | + | | ArticleLocation = How-To-Use-Twitter-for-SEO |
| ArticleSummary = It's official. Google and Bing now include social signals - namely, links that get tweeted on Twitter - when determining how web pages should rank in search results. Learn how to get the best SEO value from tweeted links to your site. | | ArticleSummary = It's official. Google and Bing now include social signals - namely, links that get tweeted on Twitter - when determining how web pages should rank in search results. Learn how to get the best SEO value from tweeted links to your site. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Increase Site Traffic with Title Tags | | ArticleName = Increase Site Traffic with Title Tags | ||
| − | | ArticleLocation = | + | | ArticleLocation = Increase-Site-Traffic-with-Title-Tags |
| ArticleSummary = Major search engines use the title tag of a web page as a link to that page in search results. It's the first thing people see and choose to click on - or not. [VIDEO] | | ArticleSummary = Major search engines use the title tag of a web page as a link to that page in search results. It's the first thing people see and choose to click on - or not. [VIDEO] | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Good Meta Descriptions Bring More Site Traffic | | ArticleName = Good Meta Descriptions Bring More Site Traffic | ||
| − | | ArticleLocation = | + | | ArticleLocation = Good-Meta-Descriptions-Bring-More-Site-Traffic |
| ArticleSummary = Writing a compelling, accurate meta description for each important page on your website is an important part of making your business more visible on the Web. A good meta description can persuade more people to click on your site when it appears in search results. [VIDEO] | | ArticleSummary = Writing a compelling, accurate meta description for each important page on your website is an important part of making your business more visible on the Web. A good meta description can persuade more people to click on your site when it appears in search results. [VIDEO] | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Keep Track of Inbound Links | | ArticleName = Keep Track of Inbound Links | ||
| − | | ArticleLocation = | + | | ArticleLocation = Keep-Track-of-Inbound-Links |
| ArticleSummary = Getting inbound links to your website from good, reputable sites can help your site appear higher in search results, and get you more visitors. Make sure you monitor links to your site so you can make sure they're increasing, and coming from the right places. | | ArticleSummary = Getting inbound links to your website from good, reputable sites can help your site appear higher in search results, and get you more visitors. Make sure you monitor links to your site so you can make sure they're increasing, and coming from the right places. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 6 Easy Ways To Improve Your Site Speed for SEO | | ArticleName = 6 Easy Ways To Improve Your Site Speed for SEO | ||
| − | | ArticleLocation = | + | | ArticleLocation = 6-Easy-Ways-to-Improve-Your-Site-Speed-for-SEO |
| ArticleSummary = Making sure your website is fast - or at least, not slower than the average site - can help you gain or maintain good search engine rankings and traffic to your website.}} | | ArticleSummary = Making sure your website is fast - or at least, not slower than the average site - can help you gain or maintain good search engine rankings and traffic to your website.}} | ||
{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = White Hat SEO, Black Hat SEO | | ArticleName = White Hat SEO, Black Hat SEO | ||
| − | | ArticleLocation = | + | | ArticleLocation = White-Hat-SEO,-Black-Hat-SEO |
| ArticleSummary = If you've been reading about search engine optimization (SEO) and trying to apply it to your website, you've probably wondered what "white hat SEO" and "black hat SEO" really mean. Use this guide to do the right thing, and avoid getting your site penalized. | | ArticleSummary = If you've been reading about search engine optimization (SEO) and trying to apply it to your website, you've probably wondered what "white hat SEO" and "black hat SEO" really mean. Use this guide to do the right thing, and avoid getting your site penalized. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Flashy Websites Can Be Too Hot for Bots | | ArticleName = Flashy Websites Can Be Too Hot for Bots | ||
| − | | ArticleLocation = | + | | ArticleLocation = Flashy-Websites-Can-Be-Too-Hot-for-Bots |
| ArticleSummary = Web page content that’s wrapped in a fancy package can be difficult – or impossible – for a search engine to “see.” Making your page attractive and easy to search is the goal. | | ArticleSummary = Web page content that’s wrapped in a fancy package can be difficult – or impossible – for a search engine to “see.” Making your page attractive and easy to search is the goal. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Compression Can Speed Up Your Site | | ArticleName = Compression Can Speed Up Your Site | ||
| − | | ArticleLocation = | + | | ArticleLocation = Compression-Can-Speed-Up-Your-Site |
| ArticleSummary = A web page that's chock full of different files and data can take a long time to load into a web browser, making people impatient and causing search engines to rank the page lower. Use compression to make rich, complex pages load faster. | | ArticleSummary = A web page that's chock full of different files and data can take a long time to load into a web browser, making people impatient and causing search engines to rank the page lower. Use compression to make rich, complex pages load faster. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Redirect Alternative Domains for More Traffic | | ArticleName = Redirect Alternative Domains for More Traffic | ||
| − | | ArticleLocation = | + | | ArticleLocation = Redirect-Alternative-Domains-for-More-Traffic |
| ArticleSummary = You can get more visitors to your website by acquiring domain names related to yours and redirecting them to your site. This can help you capture visitors who mistype or can't remember your domain name. | | ArticleSummary = You can get more visitors to your website by acquiring domain names related to yours and redirecting them to your site. This can help you capture visitors who mistype or can't remember your domain name. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO Stumbles to Avoid | | ArticleName = SEO Stumbles to Avoid | ||
| − | | ArticleLocation = | + | | ArticleLocation = SEO-Stumbles-To-Avoid |
| ArticleSummary = Whatever business you're in, if you're not paying attention to your site's SEO and doing whatever you can to increase your Web presence, you'll look like a novice. Learn how to look like a pro. | | ArticleSummary = Whatever business you're in, if you're not paying attention to your site's SEO and doing whatever you can to increase your Web presence, you'll look like a novice. Learn how to look like a pro. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How H1 and Other Headings Help SEO | | ArticleName = How H1 and Other Headings Help SEO | ||
| − | | ArticleLocation = | + | | ArticleLocation = How-H1-and-Other-Headings-Help-SEO |
| ArticleSummary = The H1 and other headings on a web page help people and search engines quickly understand what the page is about. Write them well to get more site visitors. [VIDEO] | | ArticleSummary = The H1 and other headings on a web page help people and search engines quickly understand what the page is about. Write them well to get more site visitors. [VIDEO] | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Alt Text Helps People and Search Engines | | ArticleName = Alt Text Helps People and Search Engines | ||
| − | | ArticleLocation = | + | | ArticleLocation = Alt-Text-Helps-People-and-Search-Engines |
| ArticleSummary = Search engines are blind when it comes to images, and so are some people. At least 10 percent of Web surfers use assistive technology to help them browse websites. Make sure your images can be seen by everyone. | | ArticleSummary = Search engines are blind when it comes to images, and so are some people. At least 10 percent of Web surfers use assistive technology to help them browse websites. Make sure your images can be seen by everyone. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = 404 Errors Drive Visitors Away | | ArticleName = 404 Errors Drive Visitors Away | ||
| − | | ArticleLocation = | + | | ArticleLocation = 404-Errors-Drive-Visitors-Away |
| ArticleSummary = When someone clicks a link to your site and gets a "Page not found" error, they'll likely regard your site as broken, or nonexistent. If you're trying to do business on the web, you want to make sure your site can be easily found, 24/7. | | ArticleSummary = When someone clicks a link to your site and gets a "Page not found" error, they'll likely regard your site as broken, or nonexistent. If you're trying to do business on the web, you want to make sure your site can be easily found, 24/7. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Don't Block Search Engine Crawlers | | ArticleName = Don't Block Search Engine Crawlers | ||
| − | | ArticleLocation = | + | | ArticleLocation = Don't-Block-Search-Engine-Crawlers |
| ArticleSummary = A great page on your website will never rank well in search results - and be discovered by more people - if the search engines don't know it's there in the first place. | | ArticleSummary = A great page on your website will never rank well in search results - and be discovered by more people - if the search engines don't know it's there in the first place. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = What PageRank Means for Your Website | | ArticleName = What PageRank Means for Your Website | ||
| − | | ArticleLocation = | + | | ArticleLocation = What-PageRank-Means-for-Your-Website |
| ArticleSummary = PageRank is at the heart of Google's ranking algorithm, and everyone wants to know what to do about it. Discover the changes you can make to your site to help its PageRank and get it showing up better in search results. | | ArticleSummary = PageRank is at the heart of Google's ranking algorithm, and everyone wants to know what to do about it. Discover the changes you can make to your site to help its PageRank and get it showing up better in search results. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = How To Use Robots.txt | | ArticleName = How To Use Robots.txt | ||
| − | | ArticleLocation = | + | | ArticleLocation = How-To-Use-Robots.txt |
| ArticleSummary = People usually use robots.txt to prevent search engines from indexing web pages whose content really shouldn't be indexed. Robots.txt can also be used to request that specific robots not index a site. | | ArticleSummary = People usually use robots.txt to prevent search engines from indexing web pages whose content really shouldn't be indexed. Robots.txt can also be used to request that specific robots not index a site. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Good Search Rankings for Your Brand | | ArticleName = Good Search Rankings for Your Brand | ||
| − | | ArticleLocation = | + | | ArticleLocation = Good-Search-Rankings-for-Your-Brand |
| ArticleSummary = Here’s the ultimate frustration for a business owner: Typing your own name into Google’s search bar, and finding yourself outranked by other professionals who have the same name. Learn three free, easy steps to push your own brand higher in search results. | | ArticleSummary = Here’s the ultimate frustration for a business owner: Typing your own name into Google’s search bar, and finding yourself outranked by other professionals who have the same name. Learn three free, easy steps to push your own brand higher in search results. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Choose the Right SEO Company | | ArticleName = Choose the Right SEO Company | ||
| − | | ArticleLocation = | + | | ArticleLocation = Choose-the-Right-SEO-Company |
| ArticleSummary = If you have a website, you’ve probably thought about hiring – or tried to hire – a search engine optimization (SEO) firm. Selecting the right SEO company can be a challenge, though. We have tips for choosing a firm that will help your website drive more sales and leads. | | ArticleSummary = If you have a website, you’ve probably thought about hiring – or tried to hire – a search engine optimization (SEO) firm. Selecting the right SEO company can be a challenge, though. We have tips for choosing a firm that will help your website drive more sales and leads. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Video Marketing 101 | | ArticleName = Video Marketing 101 | ||
| − | | ArticleLocation = | + | | ArticleLocation = Video-Marketing-101 |
| ArticleSummary = Countless marketers post video clips on YouTube in the hope of winning more website traffic and new business. Most are boring. You can make engaging and effective videos by following our tips. | | ArticleSummary = Countless marketers post video clips on YouTube in the hope of winning more website traffic and new business. Most are boring. You can make engaging and effective videos by following our tips. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = What to Do If Your Content is Stolen | | ArticleName = What to Do If Your Content is Stolen | ||
| − | | ArticleLocation = | + | | ArticleLocation = What-to-Do-If-Your-Content-is-Stolen |
| ArticleSummary = You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. Worse, your site can be punished if search engines decide that your site is the one hosting the duplicate content - not the other site. | | ArticleSummary = You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. Worse, your site can be punished if search engines decide that your site is the one hosting the duplicate content - not the other site. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO Mistakes Even Experienced Web Designers Make | | ArticleName = SEO Mistakes Even Experienced Web Designers Make | ||
| − | | ArticleLocation = | + | | ArticleLocation = SEO-Mistakes-Even-Experienced-Web-Designers-Make |
| ArticleSummary = There's a lot of detail involved in website creation. Sometimes a design decision that's great for users can have a big, unintended negative effect on your site's search rankings. It's a real loss to your business if your beautiful, very usable website doesn't get customers coming to it from search engines. Your site could have one of these common SEO problems. | | ArticleSummary = There's a lot of detail involved in website creation. Sometimes a design decision that's great for users can have a big, unintended negative effect on your site's search rankings. It's a real loss to your business if your beautiful, very usable website doesn't get customers coming to it from search engines. Your site could have one of these common SEO problems. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Build Links and Visibility with Press Releases | | ArticleName = Build Links and Visibility with Press Releases | ||
| − | | ArticleLocation = | + | | ArticleLocation = Build-Links-and-Visibility-with-Press-Releases |
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results. | | ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results. | ||
}} | }} | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Link Juice: Save Every Drop | | ArticleName = Link Juice: Save Every Drop | ||
| − | | ArticleLocation = | + | | ArticleLocation = Link-Juice:-Save-Every-Drop |
| ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results. | | ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results. | ||
}} | }} | ||
Revision as of 17:33, 19 May 2011
SEO: Attract People to Your Website
The Web is a crowded marketplace.
You're jostling with competitors to appear in the world's biggest billboard: the first page of search engine results. Winning your place means learning how to apply search engine optimization (SEO) practices to your website and your business.
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