Anchor Text
Revision as of 23:57, 18 October 2010 by Suzi Ziegler (talk | contribs)
Ahoy, what is anchor text?
Anchor text, also known as a link label or a link title is the clickable text in a hyperlink. Found in blogposts, online articles, or just about any web content, anchor text is a word or string of words that when clicked, take the user to a specific site or page.
Anchor text is a visually appealing alternative to a traditional link beginning with http://..., etc. Traditional http:// links interrupt the flow of a piece by being visually distracting. Often comprised of keywords, anchor text adds SEO value to a piece of online content.
Anchor text is important because it can determine the ranking a page will receive by search engines.
Why is strong anchor text important?
Anchor text gives the user descriptive information about the content of the relevant link.
Tips for creating powerful anchor text: