Anchor Text
Revision as of 23:04, 15 October 2010 by Suzi Ziegler (talk | contribs) (→Why is strong anchor text important?)
Ahoy, what is anchor text?
Anchor text, also known as a link label or link title is the visible, clickable text in a hyperlink. Words contained in anchor text are important because they determine the ranking a page will receive by search engines.
Why is strong anchor text important?
Anchor text gives the user relevant descriptive or contextual information about the content of the link's destination.
Tips for creating powerful anchor text: While anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the English-language Wikipedia's homepage might take this form: Wikipedia The anchor text in this example is "Wikipedia"; the unwieldy URL http://en.wikipedia.org/wiki/Main_Page displays on the web page as Wikipedia, contributing to clean, easy-to-read text.