Anchor Text

Ahoy, what is anchor text?

Anchor text, also known as a link label or link title is the visible, clickable text in a hyperlink. Words contained in anchor text are important because they determine the ranking a page will receive by search engines.

==Why is strong anchor text important?==

Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination.

Tips for creating powerful anchor text: While anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the English-language Wikipedia's homepage might take this form: Wikipedia The anchor text in this example is "Wikipedia"; the unwieldy URL http://en.wikipedia.org/wiki/Main_Page displays on the web page as Wikipedia, contributing to clean, easy-to-read text.