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Revision as of 05:29, 6 May 2008 by Oliverortiz (talk | contribs) (How Does NJOY Work?)



NJoy

The Revolutionary New Electronic Cigarette!

All the pleasures of smoking without all the problems

NJOY looks, feels and tastes like a cigarette (available in black, white or burgundy) or cigar (woodgrain). What makes it better is the freedom to smoke anywhere, anytime, no second hand smoke and lower cost. Hear what NJOY customers are saying about this revolutionary product.
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Jim Palasota on Its Not Smoke:

Additional Information

NJOY is currently being market tested in select U.S. regions and internationally with plans to roll out nationally in 2008 through a fully-integrated and cross-platform marketing program. NJOY is available online and can ship around the globe, and will soon be available at retail locations.

The original and future patented products to be developed under the NJOY brand are designed to establish a new smoking paradigm, and the advent of the “Alternative Smoking” market segment.

How Does NJOY Work?

Njoy performs similarly to traditional smoking. It looks, feels and tastes like a cigarette or cigar, and delivers all the pleasures of smoking, without all the problems. The secret to what makes Njoy better than traditional smoking is what is inside this revolutionary new product.

The non-flammable Njoy is driven by modern microelectronic technology, a small rechargeable battery and a unique, safe replaceable cartridge containing water, propylene glycol, nicotine, a scent that emulates a tobacco flavor and a membrane to suspend the ingredients.

When using Njoy, the act of inhaling or smoking it produces the tactile and craving satisfactions traditional smokers seek, and triggers a vaporizing process that releases a simulated smoke that is actually a vapor mist that harmlessly evaporates into the air within a few seconds.

Frequently Asked Questions It's Not Smoke


How do the ingredients compare to those in common smoking products? The number of ingredients in Njoy and the outcome of those ingredients when used are vastly different and infinitely safer than those found in traditional cigarettes and cigars.
Njoy contains only water, propylene glycol, nicotine, a scent that emulates a tobacco flavor and a membrane to suspend the ingredients. None of these ingredients are considered cancer-causing agents. The Food and Drug Administration deems propylene glycol safe. Nicotine itself is not believed to have toxicological effects, offers some therapeutic uses and can be found in pepper, tomato, eggplant and potato.
Cigarettes and cigars, meanwhile, commonly contain tobacco, hundreds of additives, nicotine, glue and paper, which when ignited, according to the Centers for Disease Control, harm nearly every organ of the body, and cause cancer, and cardiovascular and respiratory disease.

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