SiteMarketing Project
OurWork > Projects > SiteMarketing Project
This includes the AboutUsNewsLetter, FixMediaWikiRedirects, TwoTieredSiteMap, GenericMetaDescription, TitleKeywordsAndLocation, NoFollowMostExternalLinks, AboutUsVideos, EditAlertsOnSave, BadgeAsk, AboutUsWidgetLibrary, SocialMediaPresence
Success
We believe that we can attract investors if we can demonstrate Revenue and Engagement. While none of these pieces have the same potential impact as other projects that drive ViralEngagement or demonstrate ScalableRevenue, taken together they provide a good return on our effort.
Timeline
If we dropped everything else to work on this we think we could achieve the following milestones.
by Wednesday February 13:
- Finish the FirstAboutUsNewsLetter
- Generate a good NewsLetterList on the push of a single button
- Generate a TwoTieredSiteMap for AboutUs
- NoFollowMostExternalLinks
- Have written and deployed a GenericMetaDescription
by Wednesday February 20:
- Have mailed out the FirstAboutUsNewsLetter to the entire NewsLetterList
- Have adjusted the TitleKeywordsAndLocation
- Have published another AboutUsVideo
by Wednesday February 27:
- Have mailed out the FirstAboutUsNewsLetter to the entire NewsLetterList
- Have adjusted the TitleKeywordsAndLocation
- Have published another AboutUsVideo
- Deployed the offer of EditAlertsOnSave
- Have created v1.0 of the AboutUsWidgetLibrary
by Wednesday March 5:
- Have widely AdvertisedAboutUsWidgetLibrary
- BadgeAsk is showing up all over
- We have a reasonably satured SocialMediaPresence that will need maintenance