ChannelTracking

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What (summary)

AdSense can attribute ad revenue to "channels" that are setup on the AdSense website. This project is to create a tag, , that works similarly to our tag, except that it takes the enclosed code string and includes it in AdSense for Content html that we emit on so marked pages. It is assumed that portals will have their own channels. Our Content Team will manage AdSense channels and be sure that templates include both portal-tracking and channel-tracking tags. Unlike portal-tracking, channel-tracking will only have one code at a time (though that code could be set up on AdSense to refer to multiple channels.) https://www.google.com/adsense/code AdSense limitations allow for up to five channels attributed with one code, and on the order of 190 channels total. This means that channels cannot be used to track revenue for our portal sponsors once we have more than 190 sponsors.

Why this is important

Channel tracking gives us the ability to relate ad revenue to the effort we expend to earn it (ROI).

DoneDone

• We will know that this is done when the content team can ...
  • create a new channel,
  • tag pages with a channel code generated by AdSense for that channel
  • see revenue the next day that is attributed to that channel.

• We must also check that ad revenue attributed to channels is not subtracted from our current reports. We believe this to be the case but must check too.

Steps to get to DoneDone

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