ViralSpiral
- CommunityMember notices a niche for a friend
- niche already exists and is easily noticed
- CommunityMember invites friend to occupy niche
- easy to invite friend into that specific niche
- Friend accepts invitation
- easy to accept whenever convenient
- Friend is "plugged in"
- immediately and automatically "plugged in" to the niche and the context around it
- Friend expands role from niche into that of full CommunityMember
- enjoys niche enough to explore and exploration enough to expand role
- Friend closes the loop
- notices niches for their own friends