Refine Common Answers Strategy (Sept. 16-30)

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Our Work / Content / Tasks / Refine Common Answers Strategy (Sept. 16-30) (ChrisBabson)

Description

Review the results of the past two work periods. Decide what types of search terms to pursue in the future. Determine a balance between cost to write an article and value added. Review tracing function on Google.

Why?

Now we know what a Common Answer entails on AboutUs, we need to develop an overall strategy for terms to

The two options pursued in the past month: 1) Top Search Terms (on the web and AboutUs - 'the fat front') 2) Categories containing 10-100 articles ('the long tail')

Done When

We have a refined strategy in place for creating and continually updating a Common Answers Queue.

Useful Links

Common Answers
Common Answers Queue
Perfect 30 articles for CommonAnswers (Sept. 1-15)
Create 25 long tail category articles for Common Answers (Sept 1-15)

Resource Estimate

  • Pair Days: 2

Task Evaluation

Discussion



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